Sökning: "Millennials and Generation Z "

Visar resultat 6 - 10 av 19 uppsatser innehållade orden Millennials and Generation Z .

  1. 6. To be canceled or not to be canceled -that's the question : En kvalitativ studie om Oatlys och Starbucks kriskommunikation efter deblivit canceled

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ania Kazanowska-Nunez; Levicia Newman; [2022]
    Nyckelord :Cancel culture; Ethical consumerism; Image repair theory; Oatly; Retorikanalys; Situational crisis communication theory; Starbucks; Woke-ism;

    Sammanfattning : During the last few years, Cancel culture became a significant part of the social mediaculture. The new phenomenon aims to call out people or companies that have acted in a wayt hat does not go with the values of the consumers, which leads to a canceling. LÄS MER

  3. 7. IRL to URL: Digitalization in the live music scene during and post-COVID-19 : A platform-driven study of the live music scene and its approaches

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Valeria Fernández; Boyana Gerasimova; [2022]
    Nyckelord :Digitalization; COVID-19; Music; Livestreaming; Concerts; Festivals; User Experience; Digital Media;

    Sammanfattning : As the strict lockdowns during the global COVID-19 pandemic made the world more digital, nearly every industry was affected. The music industry in particular had already been going through many changes, though maybe none of them as big so far—musicians were restricted from performing "in real life" and had to think out of the box. LÄS MER

  4. 8. To what extent do online reviews affect purchase intentions towards high involvement products? : A quantitative study exploring the differences between Generation Z and Millennial consumers.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Thi Mai Anh Vu; Simon Zeremichael; Sandra Wåhlberg; [2022]
    Nyckelord :Electronic Word of Mouth; Word of Mouth; Purchase Intentions; Consumer; Millennials; Generation Z; Online Reviews;

    Sammanfattning : The aim of this degree project is to gain a deeper understanding of how online reviews affect consumers' purchase intentions when purchasing high-involvement products. Exploring the differences of effect between two separate generations of consumers, Generation Z and Millennials. LÄS MER

  5. 9. From Boomers To Zoomers: Examining Generational Sensemaking Of New Media At Work Introduced During COVID-19

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Mabel Lee; [2021-12-08]
    Nyckelord :COVID-19; Generations; Multigenerational workforce; New media at work; Sensemaking;

    Sammanfattning : COVID-19 has triggered rapid digitalization in organizations worldwide. New media at work tools were introduced as companies quickly shifted to remote work. Baby Boomer, Generation-X, Millennial and Generation-Z employees had to use new media at work at short notice. LÄS MER

  7. 10. ETT FLÖDE FYLLT AV REKLAM - En kvalitativ studie om attityder gentemot olika reklamtyper på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lisa Broeren; [2021-07-01]
    Nyckelord :Attityder; upplevelser; inställning; Instagram; köpt reklam; ägd reklam; förtjänad reklam; uses and gratifications; word-ofmouth.;

    Sammanfattning : Syfte: Syftet med studien är att undersöka svenskars upplevelser av reklambudskap på Instagram. Teori: Uses and gratifications och Model of attitudes towards advertising. Metod: Kvalitativa fokusgrupper. Material: Två fokusgruppsintervjuer med olika åldersgrupper: Generation Z och Millennials. LÄS MER