Sökning: "Millennials and Generation Z "

Visar resultat 16 - 19 av 19 uppsatser innehållade orden Millennials and Generation Z .

1. 16. Risk Preferences of Management Generations

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jonas Gier; Anton Witt; [2019]
   Nyckelord :Risk Preferences; Generation X; Millennials; Generation Z; Risk Attributes; Risk-Taking; Strategic Management; Prospect Theory; Organizational Risk; Decision-making Under Risk; Business and Economics;

   Sammanfattning : Purpose: The purpose of this paper is to examine the risk preferences of current and future management generations and its implications for strategic management. Methodology: A quantitative research strategy has been chosen in order to fulfil the purpose of this study. LÄS MER

3. 17. Personalized Advertising: Examining the Consumer Attitudes of Generation Z Towards Data Privacy and Personalization : A study of consumer attitudes towards the commercial usage of personal data

   Kandidat-uppsats,

   Författare :Jennifer Taneo Zander Taneo Zander; Anna-Maria Mirkovic; [2019]
   Nyckelord :personalized advertising; data privacy; consumer attitudes; consumer behavior; generation z;

   Sammanfattning : Abstract Background The advancement of Internet technology and the ability of companies to process large amounts of information has made it possible for marketers to communicate with their customers through customized measures, namely personalized advertising. One of the primary aspects that differentiates personalized advertising from traditional advertising is the collection and use of consumers’ personal information, which have presented marketers with numerous benefits and opportunities. LÄS MER

4. 18. Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands.

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Martin Säterö; Albert Winter; [2019]
   Nyckelord :marketing; attitudes; marketing strategies; luxury; fashion; teenagers; generation z; generation x; generation millennials; peer pressure; psychological benefits; economy; sales; strategies; social media; luxury marketing; branding; fashion;

   Sammanfattning : Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. LÄS MER

5. 19. WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Alqvist; Erika Klaus; [2018]
   Nyckelord :Influence Marketing; Influencers; Generation Y; Generation Z; Millennials; Digital Natives; Social Media; Trends; Lifestyle; Identity Creation and Image Creation.; Business and Economics;

   Sammanfattning : The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential managerial challenges for lifestyle brands? To conduct the purpose of this research, a qualitative method has been implemented. LÄS MER