Sökning: "Online Behavioural Targeting"

Hittade 4 uppsatser innehållade orden Online Behavioural Targeting.

1. 1. Nej tack till onödig reklam! : En studie om riktad marknadsföring via Big Data från ett konsumentperspektiv

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Ricky Carlsson; Alexander Vilhelmsson; [2021]
   Nyckelord :Targeted marketing; Big Data; Customer segmentation; Buying process; Integrity concern; Customer relationship management; Marketing communication; Strategic management; Big Data management; Online Behavioural Targeting; Riktad marknadsföring; Big Data; Kundsegmentering; Köpprocess; Integritetsoro; Kundrelationshantering; Marknadskommunikation; Strategisk ledning; Big Data hantering; Online Behavioural Targeting;

   Sammanfattning : Title: No thanks to unnecessary advertising! -A study on targeted marketing via Big Data in a consumer perspective Authors: Ricky Carlsson and Alexander Vilhelmsson Supervisor: Anders Parment Key words: Targeted marketing, Big Data, Customer segmentation, Buying process, Integrity concern, Customer relationship management, Marketing communication, Strategic management, Big Data management, Online Behavioural Targeting Introduction: In a world that is globalizing and where digital development is advancing, companies have had to adapt. In recent times with the increasingly more digital world, technology has become an increasingly more relevant factor, not least in marketing. LÄS MER

3. 2. What do consumers really think about advertising chasing them online? : A quantitative study about consumers’ perception of behavioural marketing

   Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Författare :Therese Gremlin; Vlada Rusakova; [2019]
   Nyckelord :AI; big data; mass customization; micro targeting; behavioral marketing; purchase intention and brand trust.;

   Sammanfattning : Behavioral marketing is something that has received lots of attention due to growing awareness around artificial intelligence (AI) and companies using this technology for marketing purposes. However, the data collection practices have been receiving lots of critique for a while now and therefore it is more important than ever to gain an insight of how the consumers perceive behavioral online marketing. LÄS MER

4. 3. Intressebaserad annonsering - hot eller möjlighet? : En kvalitativ studie om konsumenters uppfattning om "online behavioural adverting"(OBA) på Facebook

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Lina Mekidiche; Sandra Movafagh; [2018]
   Nyckelord :Online Behavioural Advertising; individually targeted advertisements; consumer behaviour; privacy concern; Facebook; knowledge; Online Behavioural Advertising; intressebaserade annonser; konsumentbeteende; personlig integritet; Facebook; kunskap; individanpassade annonser;

   Sammanfattning : I samband med att människor idag är uppkopplade på internet i en större utsträckning har det bidragit till att allt fler människor har anslutit sig till sociala medier, varav Facebook är det största sociala nätverket. Detta har i sin tur resulterat i att företag ökar sina investeringar i Facebook och behövt ändra sin marknadsföringsverksamhet genom att de intressebaserar annonser utifrån konsumenters online-aktiviteter. LÄS MER

5. 4. Behavioural advertising on Facebook : the users perspective regarding leisure industry

   Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Jean-Marc Desfougères; Valentin Bloux; [2011]
   Nyckelord :behavioural; advertising; intelligent marketing; social networks; targeted advertising; products promotion; Facebook;

   Sammanfattning : Title: Behavioural advertising on Facebook: The user perspective regarding leisure industry. Authors: Jean-Marc Desfougères and Valentin Bloux Supervisor: Albert Thor Magnusson Level: Bachelor Thesis in Business Administration Marketing Key Words: Behavioural advertising, Facebook, privacy, online consumer behaviour, social network, leisure industry, targeting. LÄS MER