Sökning: "Online Stores"

Visar resultat 1 - 5 av 227 uppsatser innehållade orden Online Stores.

  1. 1. The Pop(up)ular Brand Experience

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Författare :Annie Johnson; Julia Carlsson; Rebecca Larsson; [2020]
    Nyckelord :Pop Up Phenomenon; Pop Up Store; Multisensory Marketing; Multisensory Experience; Experience Economy; Brand Loyalty;

    Sammanfattning : It seems that online retail is erasing the presence of physical stores, referred to as the retail apocalypse. Consumers’ desire to experience brands is increasing whilst sensory experiences in the online retail environment are limited. LÄS MER

  2. 2. How leader autonomy support and competitive factors relate to employees’ motivation within retail.

    Master-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Ossian Nörthen; Charlotte Säfström; [2020]
    Nyckelord :intrinsic motivation; extrinsic motivation; leader autonomy support; competitions; competitive climate; retail employees ; Social Sciences;

    Sammanfattning : The current study aimed to investigate what motivational effects Leader Autonomy Support (LAS), frequency of competitions and competitive climate have on employees within retail. A total of 350 stores were approached with an online survey, collecting answers from 64 retail employees (N=64). LÄS MER

  3. 3. Engagera på social media. Vilka faktorer driver den svenska konsumenten till Customer Engagement på Instagram?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fred Berntson; Jesse Hannelius; Sebastian Van Dijkman; [2020]
    Nyckelord :Customer engagement; social media; CE; Instagram; Sweden; Market; Store Chain; Retailer; Business and Economics;

    Sammanfattning : Purpose: The aim of this study is to examine what attributes that drive the Swedish consumer to CE in Instagram for Swedish chain stores. Methodology: The authors used a quantitative methodology and examined 121 Swedish retailers. LÄS MER

  4. 4. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    Kandidat-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Mattias Lönnberg; Anna Milton; [2020]
    Nyckelord :Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Sammanfattning : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. LÄS MER

  5. 5. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Författare :Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Nyckelord :value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Sammanfattning : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. LÄS MER