Sökning: "Online Stores"

Visar resultat 1 - 5 av 327 uppsatser innehållade orden Online Stores.

  1. 1. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Nyckelord :Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Sammanfattning : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. LÄS MER

  3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Gåsste; Antara Islam; [2023-07-03]
    Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

  4. 3. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  5. 4. IA, tillgänglighet och skärmläsare : En studie om informationsarkitekturens koppling till tillgänglighet och hur det påverkar användare av skärmläsare

    Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Linnea Jonsson; Letin Alicia Van; [2023]
    Nyckelord :Diskriminering; informationsarkitektur; skärmläsare; synskadade användare; tillgänglighet; WCAG 2.1.; webbplatser;

    Sammanfattning : Previous studies indicate that visually impaired users of screen readers experience more difficulty interacting with websites when there is an absence of accessibility. The purpose of this study is to focus on IA components: organisation, labelling and navigation and accessibility guidelines recommended for screen readers from WCAG 2. LÄS MER

  7. 5. Longtail-fenomenet i svenskdagligvaruhandel : En kvantitativ studie av försäljningskoncentrationen i den svenska dagligvaruhandelns e-handel jämfört med fysisk handel.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Martin Amrén; Albin Nilsson; [2023]
    Nyckelord :Long tail; Pareto; superstars; grocery; e-commerce; omni-channel; multi-channel; sales concentration; Longtail; pareto; superstars; dagligvaror; e-handel; omni-channel; multi-channel; försäljningskoncentration;

    Sammanfattning : Bakgrund: Med digital utveckling ökar användandet av digitala kanaler för att köpa produkter. Utvecklingen sätter ökad press på handeln att utveckla sitt digitala erbjudande. Problemformulering: Förutsättningarna att driva handel skiljer sig åt online jämfört med offline, sett både ur perspektiv från återförsäljare och köpare. LÄS MER