Sökning: "Print advertisements"

Visar resultat 1 - 5 av 22 uppsatser innehållade orden Print advertisements.

1. 1. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Författare :Bjarke Røn Knudsen; [2022]
   Nyckelord :national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

   Sammanfattning : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. LÄS MER

3. 2. ADOLESCENTS' ENGAGEMENT IN SPORTS BETTING IN MALAWI

   Master-uppsats, Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

   Författare :Cliff Chinyama; [2021-08-16]
   Nyckelord :sports betting; adolescent; bettor; ethnography; betting kiosk;

   Sammanfattning : Aim: This study investigated the activities in sports betting involving adolescents in Malawi and the meaning that the adolescents attach to betting. Theory: The study adapted two theoretical perspectives to explore the phenomenon. These are social capital and social practice theories. LÄS MER

4. 3. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

   Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Simeon Kovachki; Ventsislav Marinov; [2018]
   Nyckelord :Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

   Sammanfattning : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. LÄS MER

5. 4. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Mimmi Söderberg; Julia Grönstedt; [2018]
   Nyckelord :Gender roles; Non-stereotypical advertising; Signaling; Social effects; Brand-related effects;

   Sammanfattning : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. LÄS MER

7. 5. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

   Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap

   Författare :Alicia Gant; [2018]
   Nyckelord :Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

   Sammanfattning : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. LÄS MER