Sökning: "Retailer brand knowledge"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Retailer brand knowledge.

1. 1. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linnea Fällman; Ella Wiss Mencke; [2023]
   Nyckelord :Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

   Sammanfattning : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. LÄS MER

3. 2. Take-Make-Destroy: Exploring Unsustainable Production-Consumption Systems and Policies to Address Product Destruction

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Hedda Roberts; [2022]
   Nyckelord :retail; sustainable consumption and production; circular economy; e-commerce; policy; Earth and Environmental Sciences;

   Sammanfattning : The practice of product destruction, whereby retailers or manufacturers dispose of viable consumer products such as unsold goods or consumer returns, is an extreme expression of the linearity of our current production-consumption system. This qualitative exploratory study aims to uncover why companies engage in this highly unsustainable and resource-inefficient behaviour, and to explore the potential policy interventions required to effectively address the issue. LÄS MER

4. 3. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för matematik och matematisk statistik

   Författare :Anida Granov; [2021]
   Nyckelord :E-commerce; Machine Learning; Clustering; K-prototypes; Logistic Regression;

   Sammanfattning : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. LÄS MER

5. 4. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Micaela Drugge; Emma Svensson; [2021]
   Nyckelord :Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

   Sammanfattning : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. LÄS MER

7. 5. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Nyckelord :Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Sammanfattning : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. LÄS MER