Sökning: "SEO"
Visar resultat 6 - 10 av 126 uppsatser innehållade ordet SEO.
6. Comparing the Return on Investment of Search Engine Optimization and Pay-Per-Click marketing : Developing a model to forecast the ROI of SEO based on the SOSTAC Planning System
Kandidat-uppsats, Örebro universitet/Handelshögskolan vid Örebro UniversitetSammanfattning : .... LÄS MER
7. Organizational culture's role in the integration phase of M&A transactions : A case study based on recent transactions
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : The term mergers and acquisitions (M&A) is a collective name for a certain type of financial transaction, in which two organizations become a single entity (Rosenthal 2002, Seo & Hill 2005, Silhan 1994). In the post-M&A transaction process, the phase of integrating the organizations together emerges. LÄS MER
8. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER
9. Hur digital marknadsföring kan främja småföretagens tillväxt : En kvalitativ studie om hur småföretag kan nå ökad tillväxt genom digitala marknadsföringsaktiviteter med fokus på SEO och SEM
Magister-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : Introduction: With the help of digital marketing, small businesses have been given greater opportunities to compete at a higher level than they previously could, which gives credence to the term "if a small business can't be found on the internet, it doesn't exist". For small businesses to be competitive and grow, digital marketing is a must. LÄS MER
10. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring
Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskapSammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER