Avancerad sökning

Visar resultat 1 - 5 av 111 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
    Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

    Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

  3. 2. Tjejsnuset är det nya! : En kvalitativ studie om hur bilden av vitt snus konstrueras i samspel mellan media och unga vuxna, samt hur vitt snus kodas som manligt respektive kvinnligt.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Elsa Widenström Findell; Silja Jóhannsdóttir; [2024]
    Nyckelord :Vitt snus; genus; reklam; konstruktion;

    Sammanfattning : The study aims to examine the construction of the image of white snus, specifically focusing on the growing trend of female snus use. The analysis will shed light on overall perceptions and attitudes towards white snus, along with its social construction among young adults. LÄS MER

  4. 3. Mäns ekonomiska våld mot kvinnor i nära relationer : En intervjustudie om hur socialsekreterare arbetar med att identifiera ekonomiskt våld.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för socialt arbete (SA)

    Författare :Alva Herremo; Elsa Norling; [2024]
    Nyckelord :Domestic violence; Economic abuse; Social services; Gender roles; Våld i nära relation; Ekonomiskt våld; Socialtjänst; Könsroller;

    Sammanfattning : Men's violence against women is a widely recognized problem that has recently received considerable political and social attention. Previous studies show that one in three women are subjected to violence by a man in a close relationship at some point in their lives, regardless of class, religion and ethnicity. LÄS MER

  5. 4. Lagom, the key to a sustainable business? : The role of lagom within international business and its impact on environmental sustainability: A qualitative study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Hugo Jansson; Linus Krebser; [2023]
    Nyckelord :International Business; Business culture; Sustainability; Lagom; Leadership culture;

    Sammanfattning : With the rising importance of environmental sustainability, there is a growing need for solutions. Some research indicates that Sweden is performing well in environmental sustainability and the Swedish concept of lagom has been trending in recent years due to its usefulness in leadership. LÄS MER

  7. 5. Influencers och konsumenters köpbeteende på TikTok : En kvantitativ och kvalitativ undersökning på köpbeteenden hos konsumenter

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Melis Cetin; Mickaela Georges; [2023]
    Nyckelord :Influencer marketing; TikTok; Sociala medier; Mikro-influencer; Makro-influencer; Source credibility;

    Sammanfattning : As the development of digitization becomes more extensive and integrated into our daily lives, it shapes people around the world. This influence extends to how we create value, communicate, and consume. LÄS MER