Sökning: "Uppsala Internationalization process model"

Visar resultat 6 - 10 av 72 uppsatser innehållade orden Uppsala Internationalization process model.

  1. 6. Internationalization Challenges for Retail Firms in Emerging Asian Markets : A case study of IKEA

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Asif Khan; Ahmed Ali Shafiq; [2021]
    Nyckelord :Internationalization process; Internationalization theories; Uppsala model; Transaction cost theory; Network model; Eclectic model; Retail firms; emerging Asian markets; China; India; Challenges; Culture; Competition; Infrastructure; Technology; Psychic distance; Network relationship; IKEA.;

    Sammanfattning : There has been prior research on the internationalization process of retail firms. However, most of the research has investigated the developed countries' markets. There has been little research on the internationalization process of retail firms, especially in the emerging Asian markets. LÄS MER

  3. 7. It's fun to stay at the (Af)CFTA : A qualitative study of the AfCFTA's impact on manufacturing SMEs in Kenya.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Axel Almius Cederstav; Rasmus Djerf; [2021]
    Nyckelord :Internationalization; Project business; Network; Uppsala model; Internationalization barriers; AfCFTA; Kenya; SMEs.;

    Sammanfattning : In the recent couple of years, African countries have conducted a free tradeagreement which will affect the whole African continent. Providing the largestfree trade agreement in history so far in terms of participating countries. LÄS MER

  4. 8. Internationalization and its role in the utilization of Influencer Marketing within Business

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Victoria Näsberg; [2021]
    Nyckelord :internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Sammanfattning : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. LÄS MER

  5. 9. Towards a Multifaceted View of Government Intervention

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Erik Adling Tufvesson; William Blomström; [2020]
    Nyckelord :internationalization; institutions; government intervention; Uppsala Model; Multinational Corporation; Singapore; Sweden; Business and Economics;

    Sammanfattning : This study examines the effect of governmental market intervention on MNCs´ internationalization process and operations in a foreign market. A divergence is proposed between past literature´s dominant view of government intervention as a constraining factor for MNCs, with the observation of many MNCs operating in Singapore, whose government takes a clear interventionist stance in the market. LÄS MER

  7. 10. International entrepreneurship orientation within Swedish born global companies in the ear- and headphone industry

    Master-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Johan Persson; [2020]
    Nyckelord :Internationalization; born globals; international entrepreneurship; international entrepreneurship orientation; ear-and headphone industry; SME-companies; Internationalisering; born globals; internationellt entreprenörskap; internationell entreprenörskapsorientering; hörlursbranschen; SME-företag;

    Sammanfattning : We have all read about the rapid development of today’s business landscape as well as the increase in globalization. Companies are forced to operate in new ways in order to stay competitive. At the same time, globalization has opened up new business opportunities for companies. LÄS MER