Sökning: "Value-Belief-Norm theory"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Value-Belief-Norm theory.

  1. 1. Catalysts for Change: Unveiling Leadership Behaviours and Interventions of Nature-Based Athletes in Cultivating Pro-Environmental Behaviour among Fans

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Hanna Thaller; Ben Makin; [2023]
    Nyckelord :sustainability; pro-environmental behaviour; charismatic leadership; VBN theory; nature-based athletes; athlete leadership; sports fans; behaviour change;

    Sammanfattning : With billions of sports fans all over the globe, athletes have a considerable platform to advocate for the environment and catalyse behaviour change. The purpose of this paper was to explore the role of leadership in athlete environmental activism. LÄS MER

  3. 2. ATTITYDER TILL KLIMATAÅTGÄRDER: EN FRÅGA OM EKONOMISKA SITUATION ELLER KLIMATORO? - En komparativ studie mellan 10 av EU:s medlemsstater

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Elias Lindeblad; [2022-02-02]
    Nyckelord :Klimatanpassningar; Ekonomisk situation; Klimatoro; EU; Europa; Medlemsstater; Jämförande studie; Climate adaptation; Economic situation; Worry about climate change; EU; Europe; Memberstates; Comparative study;

    Sammanfattning : This bachelor thesis aim to clarify what factors effect citizen’s attitudes toward climate adaptations in the EU member states. Previous research shows that citizen’s economic situation and whether you are worried about climate change or not, are important factors that shapes the attitude towards climate adaptation. LÄS MER

  4. 3. Man ska ha elbil? En kvantitativ undersökning kring vilka faktorer som påverkar konsumenters intention till att köpa elbil

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Celie Holmgren; Iris Viel Lamare; [2022]
    Nyckelord :Theory of planned behavior; Intention; Attitude; Value-Belief-Norm; Electric car;

    Sammanfattning : One of the sectors that contributes the most to greenhouse gas emissions is the ground transport sector. Cars that are fully or partially powered by electricity are an important tool to reduce emissions in this area. LÄS MER

  5. 4. Psychological Antecedents of Academic´s Intentions to Participate in Last Chance Tourism: Applying value-belief-norm and cognitive dissonance model

    Master-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Joakim Wermelin; [2022]
    Nyckelord :Last Chance Tourism; LCT; academic´s; intentions; behaviors; sustainability; sustainable traveling; PLS-SEM; PLS; VBN; value-belief-norm; cognitive dissonance; cognitive dissonance theory;

    Sammanfattning : Last chance tourism (LCT) is defined as an endangered place due to climate change which creates motivations for tourists to travel to these places before they vanish. These trips also involve interaction with and observation of rare species that is about to disappear due to climate change. LÄS MER

  7. 5. Influence of social media advertising on consumer behavior : A quantitative study in Germany and Sweden

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Jascha Marschall; [2022]
    Nyckelord :social media; socially responsible consumption behavior; self -confidence; impulsiveness; interpersonal influence; group influence; sustainability; consumer behavior; Elaboration Likelihood Model; Value-Belief-Norm theory model;

    Sammanfattning : Social media sites and platforms have been on the rise for the last decade. Especially sincethe start of the still on-going Covid-19 pandemic it reached an all time high. Over half of theworld’s population is using social media. Everyone knows Facebook, Instagram, YouTube,TikTok, Snapchat, and many more. LÄS MER