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Visar resultat 1 - 5 av 7 uppsatser som matchar ovanstående sökkriterier.

  1. 1. Communicating Environmental CSR-Efforts in a Non-Sustainable Industry : A Comparative Study of Patagonia's and H&M's Environmental CSR Communication Using a Multimodal Critical Discourse Analysis

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Sanna Viberg; Stephanie Balasingam; [2022]
    Nyckelord :ECSR communication; Slow fashion; Fast fashion; CCO; Transparency;

    Sammanfattning : The fashion industry is distinguished by two types of companies: slow fashion companies, such as Patagonia, characterized by environmentally friendly business practices, and fast fashion companies, such as H&M, premised on a less environmentally sustainable business model (Fletcher 2010; Bick, Halsey & Ekenga 2018). Although Patagonia and H&M are founded on different business models, their ECSR communication is similar. LÄS MER

  3. 2. När isomorfismen kom till stan: En kritisk diskursanalys av Helsingborgs stads hållbarhetskommunikation

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Martina Hellman; Kajsa Andersson; [2019]
    Nyckelord :strategisk kommunikation; neoinstitutionell teori; legitimitet; isomorfism; kritisk diskursanalys; aspirerande kommunikation; hållbarhet; strategic communication; neo-institutional theory; legitimacy; isomorphism; critical discourse analysis; aspirational talk; sustainability; Social Sciences;

    Sammanfattning : The aim of this study is to increase the knowledge of how communicative standardisation between institutions upholds established notions about sustainable development in society. With a social constructionist approach, we analyse how sustainability discourses are constructed within the Agenda 2030, and if these discourses are reproduced in the sustainability communication of the city of Helsingborg. LÄS MER

  4. 3. Kan försvar leda till fördärv? : En undersökning av diskrepanser i kriskommunikation och dess effekter i fallet Swedbank

    Kandidat-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Ebba Ulfberg; Maximilian Haglund Holst; [2019]
    Nyckelord :aspirational talk; swedbank; kriskommunikation; CSR; corporate hypocrisy; Swedbank;

    Sammanfattning : Within communication research, the field concerning Corporate Social Responsibility (CSR) has produced theories concerning aspirational talk, where an organisation’s contradictions between the communicated aspirations when it comes to CSR-behavior and their actual behavior have differed, and thus led to feelings of cynicism towards the company and beliefs of corporate hypocrisy. During the last few years, Sweden has seen an increase in the uncovering of money laundering in its national banks. LÄS MER

  5. 4. The communicative power of Agenda 2030 - A qualitative text analysis on how the SDGs function as aspirational CSR talk

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Kajsa Nilsson; [2019]
    Nyckelord :Aspirational talk; speech act theory; corporate social responsibility; CSR communication; CCO; sustainable development goals; Social Sciences;

    Sammanfattning : Conventional research on CSR communication takes on a managerial approach. This approach view CSR action as more important than CSR communication, and therefore risks losing valuable insights in the potential of CSR communication. A new line of communication scholars claim that CSR is essentially aspirational talk, and that speech is also action. LÄS MER

  7. 5. Framing Sustainability : A Qualitative Study of the Translation of the 2030 Agenda

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Camilla Wallén; Kristina Kardell; [2018]
    Nyckelord :Corporate social responsibility CSR ; standards; translation; legitimacy; decoupling; communication; The 2030 Agenda; Sustainable Development Goals SDGs ;

    Sammanfattning : Following the increase of transnational organisations, global governance today is mainly relying on voluntary standards. One standard is the UN’s 2030 Agenda for Sustainable Development. LÄS MER