Sökning: "bank marknadsföring"

Visar resultat 1 - 5 av 70 uppsatser innehållade orden bank marknadsföring.

  1. 1. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
    Nyckelord :Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

    Sammanfattning : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. LÄS MER

  3. 2. Navigating Turbulent Waters : Exploring SME strategies for internationalization amidst Global Bank Crisis

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Agnes Olson; Hannah Samuelsson Flink; [2023]
    Nyckelord :Internationalization Process; Strategies; Risk Management; Crisis Management; SMEs; Financial crisis; Bank crisis; Resilience;

    Sammanfattning : The global bank crisis between 2008 and 2013 posed a great threat against many organizations globally, especially towards small-medium enterprises (SMEs), which several researchers have investigated through quantitative studies. However, few studies have explored the strategic decisions made by SMEs regarding internationalization processes and international work during this time, beyond numbers. LÄS MER

  4. 3. Digital Services of Banks - Increasing Customer Satisfaction or Growing Digital Divide? A study on elderly Swedish bank customers' acceptance of bank's digital services

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Philip Lindh; Jacob Falksäter; [2022]
    Nyckelord :Digitalization; Banking; Digital divide; Technology Acceptance Model; Elderly customers;

    Sammanfattning : The digitalization in the banking sector has rapidly transformed the way bank customers interact with their bank and benefit from its banking services. As a result of this quick transformation, many older people feel they have been left behind and are struggling to adapt to the new way of doing the essential bank errands that needs to be done in order to still be a part of modern society. LÄS MER

  5. 4. Kreativitet i bankbranschen : En jämförelse mellan en kreativ- och en traditionell banklogotyps påverkan på förtroende och kundintentioner.

    Kandidat-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Cecilia Hägerlund; Martina Ingves; [2022]
    Nyckelord :Creative marketing; word of mouth; share of wallet; kreativ marknadsföring; word of mouth; share of wallet; bank;

    Sammanfattning : Bankbranschen börjar bli mer dynamisk och digitaliserad, vilket har bidragit till att konsumenter lättare kan bli kund hos flera banker. Med 124 banker på marknaden börjar hårdare konkurrens bildas, och tidigare forskning visar på att en kreativ marknadsföring är ett bra sätt att differentiera sig, skapa förtroende och öka kundintentioner. LÄS MER

  7. 5. Modelling Customer Lifetime Value in the Retail Banking Industry

    Kandidat-uppsats, KTH/Matematisk statistik

    Författare :Max Völcker; Carl Stenfelt; [2021]
    Nyckelord :CLV; Statistics; applied mathematics; marketing; machine learning; markov chains; CART; random forest; retail banking; CLV; Statistik; tillämpad matematik; marknadsföring; maskininlärning; markovkedjor; CART; random forest; banksektorn;

    Sammanfattning : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. LÄS MER