Sökning: "blogger relations"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden blogger relations.

1. 1. Redefining Influencers : Scrutinizing the Term Social Media Influencer from a Public Perspective and Examining its Role in the Modern Media Landscape

   Kandidat-uppsats, Stockholms universitet/JMK

   Författare :Gustaf Petersen; [2018]
   Nyckelord :Influencer; Influencer Marketing; Public Relations; Marketing; Word of Mouth; Online Word of Mouth; Credibility; Two-Step Model; Opinion Leader;

   Sammanfattning : This paper explores how influencers can be categorised using a self-administered questionnaire. In doing so, the study can contribute to an understanding of the phenomenon that is more extensive than what previous research has attributed. LÄS MER

3. 2. Vem säger vad? En kritisk diskursanalys av promotion i modebloggar

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Sara Ljungdahl; Simon Arvidsson; [2017]
   Nyckelord :strategisk kommunikation; public relations; bloggar; influencers; kritisk diskursanalys; Social Sciences;

   Sammanfattning : An emerging tool within public relations is the use of bloggers as spokespersons because of their ability to act as influencers. This study investigates how fashion bloggers present products and services they receive from companies in their blogs. LÄS MER

4. 3. Common Practices in Blogger Relations - An Exploratory Research on Structures, Dynamics and Dependencies

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Daniela Weltz; [2016]
   Nyckelord :blogger relations; influencer relations; interdependence; professional blogger; PR agencies; Social Sciences;

   Sammanfattning : The blogosphere recently experiences an increasing attention by PR practice which engages in blogger relations to target bloggers as influential online gate-keepers. Bloggers thereby are given numerous possibilities to make use of their authenticity and credibility, and endorse brands through collaborations with PR. LÄS MER

5. 4. Influencer Marketing : the characteristics and components of fashion influencer marketing

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Nathalie Zietek; [2016]
   Nyckelord :Influencer Marketing; Social Media; Blogger; Instagram; Fashion; Brands; Micro-Influencer;

   Sammanfattning : The ad blocking hype has brought new challenges for fashion brands to be seen and heard. Therefore new marketing strategies have to be found. Since the usage of mobile devises increased and consumers spend more time on online social networks - influencer marketing had been found as a authentic marketing channel to reach the consumers. LÄS MER

7. 5. Because you cannot recommend yourself

   Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Tuire Melander; [2014]
   Nyckelord :practitioner perspective; public relations; communication; social media; blogs; blog marketing; Social Sciences;

   Sammanfattning : “Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share their experiences and recommendations through online social networks. LÄS MER