Sökning: "concentrated marketing"

Visar resultat 1 - 5 av 23 uppsatser innehållade orden concentrated marketing.

  1. 1. Hur reagerar unga vuxna på individanpassad marknadsföring via sociala medier? Fokus Instagram Vilka rekommendationer kan företag erhålla?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Magnusson; Julia Lundin; Julia Svärd Axelsson; [2020]
    Nyckelord :Sociala medier; marknadsföring; personlig integritet; individanpassad marknadsföring; unga vuxna reaktioner. Social media; marketing; personal integrity; individualized marketing; young adults reactions.; Business and Economics;

    Sammanfattning : Titel: Hur reagerar unga vuxna på individanpassad marknadsföring via sociala medier? Fokus Instagram. Vilka rekommendationer kan företag erhålla? Seminariedatum: 16:onde januari 2020 Kurs: Kandidatuppsats marknadsföring FEKH29 Författare: Julia Svärd Axelsson, Johan Magnusson och Julia Lundin Handledare: Nikos Macheridis Nyckelord: Sociala medier, marknadsföring, personlig integritet, individanpassad marknadsföring, unga vuxna & reaktioner. LÄS MER

  2. 2. The need for speed : A study of how a new digital tool can affect B2B relationships

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Josefin Hellsten; Johan Näsström; [2019]
    Nyckelord :B2B relationships; 3D virtual prototypes; relationship marketing;

    Sammanfattning : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. LÄS MER

  3. 3. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.


    Författare :Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
    Nyckelord :Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

    Sammanfattning : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. LÄS MER

  4. 4. A Critical Book Review : Exhibit Marketing and Trade Show Intelligence, Successful Boothmanship and Booth Design

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Harrison John Bhatti; Andrii Alymenko; [2017]
    Nyckelord :;

    Sammanfattning : The public expo is a capacity concentrated under the heading of presentation promoting. Thatis a part of display advertising which concentrates on data social event and investigation. LÄS MER

  5. 5. The ABC of tourist attitudes towards wind industry in Skåne : affective, behavioral and cognitive dimensions

    Master-uppsats, Lunds universitet/LUCSUS

    Författare :Yulia Kalashnikova; [2016]
    Nyckelord :Skåne tourism; renewable energy; social psychology; behavior; feeling; reasoning; sustainability science; Social Sciences;

    Sammanfattning : The expansion of Swedish wind energy grid has come at the cost of environmental, economic and social controversy, in which the issue of landscape quality change plays a prominent role. Tourism, an industry highly reliant on visual consumption of the landscape, is especially sensitive to this change. LÄS MER