Sökning: "concentrated marketing"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden concentrated marketing.

  1. 1. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.


    Författare :Sébastien Dessaucy; Daniel Steinwandter Wippel; [2019]
    Nyckelord :Resource Partitioning; Niche Marketing; Coopetition; Niche Firms; Branding; Entrepreneurship; Entrepreneurial Marketing; Microbreweries; Craft beer.;

    Sammanfattning : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. LÄS MER

  2. 2. A Critical Book Review : Exhibit Marketing and Trade Show Intelligence, Successful Boothmanship and Booth Design

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Harrison John Bhatti; Andrii Alymenko; [2017]
    Nyckelord :;

    Sammanfattning : The public expo is a capacity concentrated under the heading of presentation promoting. Thatis a part of display advertising which concentrates on data social event and investigation. LÄS MER

  3. 3. The ABC of tourist attitudes towards wind industry in Skåne : affective, behavioral and cognitive dimensions

    Master-uppsats, Lunds universitet/LUCSUS

    Författare :Yulia Kalashnikova; [2016]
    Nyckelord :Skåne tourism; renewable energy; social psychology; behavior; feeling; reasoning; sustainability science; Social Sciences;

    Sammanfattning : The expansion of Swedish wind energy grid has come at the cost of environmental, economic and social controversy, in which the issue of landscape quality change plays a prominent role. Tourism, an industry highly reliant on visual consumption of the landscape, is especially sensitive to this change. LÄS MER

  4. 4. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Joonas Saari; Jonna Tuominen; [2016]
    Nyckelord :Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

    Sammanfattning : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. LÄS MER

  5. 5. Digital marketing: Online advertising tricks and consumer irritation

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Ana Clara Souza; Rexhinaldo Durro; [2016]
    Nyckelord :Social media; online advertising; consumer irritation; advertisement tricks; celebrity endorsement; hashtags.;

    Sammanfattning : The social media usage in this decade has seen a vast expansion, expansion that has been observed in the amount of time users spend on social media. This has provided ground for advertising within the media. LÄS MER