Sökning: "concentrated marketing"
Visar resultat 1 - 5 av 21 uppsatser innehållade orden concentrated marketing.
1. How specialist firms sustain on a niche in aconcentrated industry. : A case-study of Belgian Craft-Breweries.Master-uppsats,
Sammanfattning : Purpose – The purpose of this thesis is to understand how specialist firms develop in a concentrated industry by analyzing how microbreweries develop and operate on the Belgian market. Then, the literature reviewed used to build the theoretical foundation of this work is centered around the Resource Partitioning Theory and Niche Marketing Theory to explain this phenomenon. LÄS MER
2. A Critical Book Review : Exhibit Marketing and Trade Show Intelligence, Successful Boothmanship and Booth DesignL3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap
Sammanfattning : The public expo is a capacity concentrated under the heading of presentation promoting. Thatis a part of display advertising which concentrates on data social event and investigation. LÄS MER
3. The ABC of tourist attitudes towards wind industry in Skåne : affective, behavioral and cognitive dimensionsMaster-uppsats, Lunds universitet/LUCSUS
Sammanfattning : The expansion of Swedish wind energy grid has come at the cost of environmental, economic and social controversy, in which the issue of landscape quality change plays a prominent role. Tourism, an industry highly reliant on visual consumption of the landscape, is especially sensitive to this change. LÄS MER
- Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)
Sammanfattning : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. LÄS MER
- Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap
Sammanfattning : The social media usage in this decade has seen a vast expansion, expansion that has been observed in the amount of time users spend on social media. This has provided ground for advertising within the media. LÄS MER