Sökning: "cross-cultural"

Visar resultat 16 - 20 av 408 uppsatser innehållade ordet cross-cultural.

  1. 16. “You can’t construct the mood alone” : Three Brazilian music teachers on teaching in Swedish highereducation.

    Master-uppsats, Örebro universitet/Musikhögskolan

    Författare :Louise Belchior; [2023]
    Nyckelord :Cross-cultural music-making; Brazilian music; immersion studies; cultural competence; insider teacher; higher education; contextual teaching;

    Sammanfattning : This thesis looks into cross-cultural music-making in higher education byexploring the plausible outcomes of the teaching of three Brazilian music teachers thatcame to a Swedish university to teach Brazilian music to Swedish students in theLinnaeus-Palme exchange project between the said university and a Brazilian universityin the 2010s. Through interviews the three Brazilian music teachers have given theirview of the teaching that took place, what they taught and why, and what methods theywere using. LÄS MER

  3. 17. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  4. 18. Exploring Leadership Strategies and Dynamics in Leading Cross-Cultural Virtual Teams

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Prudence Kahwema; Linda Lichte; [2023]
    Nyckelord :;

    Sammanfattning : This study aims to explore the experiences and perspectives of leaders who lead cross-cultural teams virtually, examining the challenges and benefits they face, and providing valuable suggestions to help them overcome these challenges and capitalize on the benefits. The study integrates elements from leadership theories, culture theories and communication theories with empirical data to understand what makes virtual leadership of cross-cultural teams successful. LÄS MER

  5. 19. How effective is the effort of the European Union to spread its normative power among its candidate countries through the ERASMUS+ exchange program? : The case of Albania

    Kandidat-uppsats, Malmö universitet/Institutionen för globala politiska studier (GPS)

    Författare :Xhesika Gjolleshi; [2023]
    Nyckelord :normative power of the EU; common European identity; shifts in identity; ERASMUS exchange program; Albanian students; exchange students;

    Sammanfattning : The European Union, viewing itself as a normative actor, employs various means to disseminate its normative power within its member states, candidate countries, and the global context. The ERASMUS+ program comprises one of the tools designed to enhance the EU's international presence by facilitating cross-cultural interactions among participants and fostering group affiliations. LÄS MER

  7. 20. Why are some people better than others? : Is it because of their cultural background, personal competence, or company’s influence?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Abdul Rafay; Elanur Ozbutun; [2023]
    Nyckelord :Cross-cultural communication; Individual competence; Culture; Company influence; International Business; Intercultural interactions; Negotiations; Cultural and Social Intelligence; Success;

    Sammanfattning : In the last few decades, due to the exponential rise in interconnectivity and globalization the importance of cross-cultural communication has been a hot topic to research more about. Due to this increase and more frequent interactions business individuals have started giving cross-cultural environments the attention it needs to address the challenges at hand. LÄS MER