Sökning: "digital engagement"

Visar resultat 1 - 5 av 439 uppsatser innehållade orden digital engagement.

1. 1. Svensk Satir i Flux: En Tidsresa från Papper till Pixel. En semiotisk analys om hur satiren i Sverige har ändrats över tid

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Sara Tervonen; Hanna Steringer; [2024-03-06]
   Nyckelord :Satir; satirteckningar; digitalt; medier; tidningar; politik;

   Sammanfattning : The purpose of this bachelor thesis is to examine the satire climate in Sweden. In the 1970’s, satire art was frequently published in Swedish newspapers in contrast to today where satire art is barely existent in newspapers. LÄS MER

3. 2. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Clara Nicklasson; [2024-03-04]
   Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

   Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

4. 3. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Moa Lind; Malin Morup; [2024-02-12]
   Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

5. 4. Accessibility in Social Media : Facebook and the Older Adult

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Angie Jeansson Hall; Arshed Al-Hadeethi; Jenny Gustafsson; [2024]
   Nyckelord :Older Social Media Users; Heuristic Evaluation; Inclusive Design; WCAG Compliance; Digital Exclusion; Facebook Usability; User Study;

   Sammanfattning : In recent years, there has been a substantial increase in the percentage of seniors using social media, yet few studies have been conducted to understand the challenges underlying social network utilisation by seniors. By understanding what motivates seniors to use social media, the difficulties they encounter while using them and what would be an inclusive social media from their perspective is paramount for designing inclusive user interfaces that suit this growing population. LÄS MER

7. 5. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER