Sökning: "digital firms"

Visar resultat 11 - 15 av 347 uppsatser innehållade orden digital firms.

  1. 11. International Expansion of ‘Born Digital’ firms “How is the internationalization strategy of ‘Born Digital firms’ influenced by knowledge acquisition and the International orientation of Entrepreneurs?”

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Isabelle Frisinger; Kristelle Schepens; [2023-06-28]
    Nyckelord :;

    Sammanfattning : This thesis addresses the area of ‘Born Digital Firms’ and their internationalization.Recognizing that these firms are able to expand internationally shortly after inception, or by default, there has been some recognition of an absence of a conceptualized framework explaining how ‘Born Digital Firms’ internationalization strategy is impacted by concepts presented in conventional frameworks such as knowledge acquisition and the International orientation of the entrepreneur. LÄS MER

  3. 12. The COVID-19 Pandemic’s Influence on Born-digitals’ Internationalization and Performance

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Natasha Jamali; Hoda Kasem; [2023-06-28]
    Nyckelord :;

    Sammanfattning : In this qualitative research, the purpose is to explore the influence of the COVID-19 pandemic on born-digital firms’ international expansions and performance. This is to fill in the gap in research where many other industries have been examined in relation to the pandemic but not the born-digital firms. LÄS MER

  4. 13. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
    Nyckelord :Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

    Sammanfattning : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. LÄS MER

  5. 14. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  7. 15. A comparative view of Killer acquisition by digital Gatekeepers : EU versus Kenya and Merger Control.

    Master-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Christine Okaro; [2023]
    Nyckelord :Law and Political Science;

    Sammanfattning : Killer acquisitions pose a significant concern in antitrust law as they threaten the existence of innovative startups, which are vital for driving growth and introducing new products and services in industries. When dominant incumbents acquire these competitor, their potential for innovation is snuffed out before it can be realised. LÄS MER