Sökning: "extreme sports"

Visar resultat 1 - 5 av 31 uppsatser innehållade orden extreme sports.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  3. 2. Könsstereotyper och könsroller i marknadsföring inom sport- och hälsobranschen : En undersökning kring hur könsstereotypisk reklam inom sport- och hälsobranschen påverkar konsumenters syn på varumärket samt köpintentionen.

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Mehreen Islam; Kevine Ngao Loembe; Neha Kaur; [2023]
    Nyckelord :Gender stereotypes; Gender marketing; Brand image; Purchase intention; Attitude; Consumer behavior; Values; Norms.; Könsstereotyper; Varumärkesimage; Köpintention; Attityd; Konsumentbeteende; Värderingar; Normer;

    Sammanfattning : Denna studie undersöker effekterna av könsstereotypisk marknadsföring inom sport- och hälsobranschen. Forskningsfrågorna tar upp effekterna av både könsstereotypisk och icke-könsstereotypisk marknadsföring på varumärkesimage samt hur det påverkar konsumenters köpintention. LÄS MER

  4. 3. Post-Extraction Mine-Scape. Alternate Production and Recreation Protocol for Slite.

    Master-uppsats, KTH/Stadsbyggnad

    Författare :Saba Farheen Ahmed; [2023]
    Nyckelord :Extraction; Post-Industrial Urbanism; Landscape Regeneration; Microalgae Production; Gotland;

    Sammanfattning : Quarrying of limestone on the Swedish island of Gotland dates all the way back to the 5th century but saw the rise of its modern form during the early 20th century, with the establishment of Cementa AB at Slite, which since then has developed as an industrial town. Cementa has been progressively mining limestone in three large open pit quarries in Slite. LÄS MER

  5. 4. Trendig aktivism : En multimodal kritisk diskursanalys av Balenciagas marknadsföring av kollektionen Winter 22

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Felicia Blom; [2023]
    Nyckelord :Balenciaga; Winter 22; ideology; fashion; politics; luxury brand; climate change; war in Ukraine; celebrities; brand positioning;

    Sammanfattning : Balenciaga was one of the most influential fashion brands of 2022. Due to the attention the brand gets in traditional and social media, and their tendency to address political issues during their fashion shows, I consider it relevant to analyse what the brand communicates ideologically. LÄS MER

  7. 5. BX CENTER

    Kandidat-uppsats, KTH/Arkitektur

    Författare :Linnéa Efraimsson; [2022]
    Nyckelord :Eskilstuna; extrem sport; arena; träningsanläggning; skatepark; kulturhus;

    Sammanfattning : The building will create a meeting place for athletes who want to develop their knowledge in associated extreme sports. BX center should be a destination where development and training are in focus. The activities should feel both easily accessible and inclusive, while there is the opportunity for individual training opportunities. LÄS MER