Sökning: "feminine products"

Visar resultat 1 - 5 av 33 uppsatser innehållade orden feminine products.

  1. 1. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Melody Fu; Agnes Polkander; [2023]
    Nyckelord :Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

    Sammanfattning : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. LÄS MER

  3. 2. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elisabeth Almgren; Niclas Forssten; [2022-08-04]
    Nyckelord :Market mythologies; Commercial mythmaking; Marketization; Market shaping; Market practices; Plant-based protein products; Genealogy; Context-of-context; Qualitative methodology;

    Sammanfattning : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. LÄS MER

  4. 3. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Yiyun Zhu; [2022]
    Nyckelord :Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Sammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER

  5. 4. Razors for all humans? A multimodal social semiotic analysis of advertising stereotypes and gender performances

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Olle Tallving; Carl Jonathan Balkow; [2022]
    Nyckelord :gender; stereotypes; advertising; Goffman; beauty products; visual communication; genus; stereotyper; reklam; skönhetsprodukter; visuell kommunikation; Social Sciences;

    Sammanfattning : This paper aimed to investigate how advertising stereotypes can be challenged or reproduced and how gender is performed, in the context of an allegedly non-stereotypical company. In order to investigate this matter, we conducted a multimodal social semiotic analysis of the Swedish company Estrid, whose razor blades are communicated to all humans. LÄS MER

  7. 5. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Nina Lotz; Dionne Tilborghs; [2022]
    Nyckelord :feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER