Sökning: "generation Z Gen Z"
Visar resultat 1 - 5 av 66 uppsatser innehållade orden generation Z Gen Z.
1. Inflationary Pressure: Exploring the Impact of Inflation on Gen Z’s Sustainable Consumption
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Consumers of Gen Z are facing a reality of high inflation. With their unique characteristics and strong attitudes towards sustainability and environmental concern, this thesis is examining how their sustainable consumption is affected by inflation. LÄS MER
2. Influencer marketing inom hudvårdsbranschen : En kvantitativ studie om konsumenters attityd och köpintention
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : Datum: 2024-01-04 Nivå: Kandidatuppsats i företagsekonomi, 15 hp Akademi: Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Universitet. Författare: Danayit Yibrah & Mikaela Isacson (00/12/10) (99/02/26) Titel: Influencer marketing inom hudvårdsbranschen Handledare: Pejvak Oghazi Nyckelord: Sociala medier, Influencer marketing, Attityd, Köpintention, Interaktion, Förtroende. LÄS MER
3. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases
Kandidat-uppsats, Göteborgs universitet/Institutionen för globala studierSammanfattning : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. LÄS MER
4. TIKTOK: EN PRODUKT AV GENERATION Z - En kvalitativ studie som utreder hur och varför Sveriges Generation Z använder Tiktok.
Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikationSammanfattning : Executive summary We are constantly online in this new digital world, always reachable through numeral devises and plattforms. For older generations there has taken some time to adjust, but for one generation this constant connectivity is as normal as breathing. LÄS MER
5. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden
Kandidat-uppsats, Jönköping UniversitySammanfattning : Background: Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER