Sökning: "gym clothing"

Hittade 3 uppsatser innehållade orden gym clothing.

  1. 1. Hur representeras genus i webbshoppen på klädföretaget I Can I Will? : En kvantitativ och kvalitativ analys med fokus på kroppspositivitet

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Mimi Dettwiler; [2023]
    Nyckelord :Advertising; body image; body language; body height; body positivism; body weight; commodities; clothing size; gender; gender differences; gender roles; gym clothing; I CAN I WILL; ICIW; male gaze; orthoexia; overweight; representation; stereotypes; the ideal body; training; underweight; Genus; handelsvara; I CAN I WILL; ICIW; klädstorlekar; kroppsbild; kroppsideal; kroppspositivism; kroppsspråk; kroppsvikt; könsroller; könsskillnader; längd; male gaze; ortorexi; reklam; representation; stereotyper; träning; träningskläder; undervikt; övervikt.;

    Sammanfattning : This paper uses a quantitative and qualitative approach to analyze whether the Swedishfitness clothing brand I Can I Will’s representation in their online shop corresponds with theirspoken concept of being a brand for everyone who works out regardless if you are training togain strength, change your looks or just because you enjoy it. The quantitative analysisinvestigates the models length compared to height statistics around the world, and theirclothing size relative to social norms about the ideal body. LÄS MER

  3. 2. "I feel proud when I close all rings on my Apple watch" - A qualitative study on gender differences, digital landscape, and late Millennials personal health within the fitness culture

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sara Gisslar; Linnéa Sundman; [2021]
    Nyckelord :Digital Landscape; Fitness Culture; Gender Differences; Hegemonic Masculinity; Personal Health;

    Sammanfattning : During the past years, fitness has seen a shift in trends, moving from collectivistic to individualistic reasons to exercise. Some researchers even go as far as describing the concept of "healthism" as an ideology of modern society, emphasizing the subordinate value of a fit and slender body as a metaphor for a successful life. LÄS MER

  4. 3. Learning User Preferences for Recommending Radio Channels in a Music Service

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Daniel Ghandahari; [2019]
    Nyckelord :;

    Sammanfattning : Playing music is considered essential for some businesses. When entering a clothing store, a café or a gym, there is most often some music playing in the background. The employees do not have the ability to select music optimally to maximize profit. LÄS MER