Sökning: "ica business school"
Hittade 4 uppsatser innehållade orden ica business school.
1. How can we measure and evaluate transportation performance? - A case study at ICA South-West
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Transportation continues to be an important part of business operations, where efficient transportation is used as a competitive advantage, to reduce costs and to facilitate service quality. In this context, measuring and evaluating transportation performance is an essential aspect of ensuring that goal targets and certain levels of performance are achieved. LÄS MER
2. Leverantörens varumärkesstrategi : En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands
Uppsats för yrkesexamina på avancerad nivå, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Uppsatsens titel: Leverantörens varumärkesstrategi – En studie om hur konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, Kalmar Författare: Amanda Andersson och Rebecca Danielsson Handledare: Christine Tidåsen Examinator: Bertil Hultén Datum: 2014-05-26 Nyckelord: Private Label, National Brands, Varumärkesstrategi, Leverantör, Konsumentbeteende, Attitydslojalitet, Beteendelojalitet Bakgrund: Varumärkesutbudet på hyllorna i dagligvaruhandeln har förändrats. Denna uppsats fokuserar på hur en konsuments beteende gällande varumärkena private label och national brands ser ut. LÄS MER
3. INTERNATIONAL SOURCING IN EMERGING MARKETS - A CASE STUDY OF ICA NON-FOOD IN CHINA AND LATVIA
D-uppsats, Göteborgs universitet/Graduate Business SchoolSammanfattning : Global sourcing is becoming increasingly important, and is currently a top priority by many firms. The increased globalisation and the dynamic environment, like the EU Enlargement and Chinas’ membership in the WTO, makes the sourcing process complex but it also generates opportunities of creating a competitive advantage in sourcing strategy. LÄS MER
4. Infromation sharing for improved collaborative planning
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Information sharing for improved collaborative planning – A case study in the food supply chain from manufacturer to retail stores Authors: Gunilla Hansson and Maria Hansson, Lund Institute of Technology, Lund University Supervisors: Maria Fagrenius, Customer Service & Development Sweden/Ahold Customer Supply Manager, Kraft Foods Sverige AB Fredrik Nilsson, Department of Design Sciences, Division of Packaging Logistics, Lund Institute of Technology, Lund University Annika Olsson, Department of Design Sciences, Division of Packaging Logistics, Lund Institute of Technology, Lund University Christer Kedström, Department of Business Administration, School of Economics and Management, Lund University Problem Description: How shall effective and satisfactory replenishment planning and information sharing be designed to improve the security of consumer satisfaction? In which areas is it most essential to do changes in order to come closer to a more desirable replenishment planning and information sharing situation in the food supply chain? Purpose: The purpose of this master thesis is to provide propositions for improving replenishment planning and information sharing in the food supply chain in order to improve the consumer satisfaction. Method: The background to this master thesis led us to be nominalists and functionalists with a systems approach. LÄS MER
