Sökning: "impact of business communication"

Visar resultat 1 - 5 av 567 uppsatser innehållade orden impact of business communication.

  1. 1. Hur påverkar CSR konsumenters köpintention? : En studie om hur företags sociala ansvar påverkar konsumenternas tilltro, köpintention och varumärkeslojalitet.

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Lucas Persson; David Timbré; [2024]
    Nyckelord :Corporate Social Responsibility; CSR; konsumentuppfattning; företags sociala ansvar; köpintention; långsiktig hållbarhet; kulturella skillnader; teknikbranschen;

    Sammanfattning : Sammanfattning Titel: Hur påverkar CSR konsumenters köpintention? Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: David Timbré och Lucas Persson Handledare: Martin Ahlenius  Datum: HT 23 Syfte: Studiens syfte är att undersöka hur konsumenters uppfattning, medvetenhet och förtroende kring ett företags sociala samhällsansvar påverkar köpintention. Metod: Studiens metodik baseras på en kvantitativ karaktär med ett deduktivt, positivistiskt synsätt. LÄS MER

  3. 2. Impact of European legislation on the prevention of psychosocial risks at work on workers in Greece

    Magister-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Evgenia Christou; [2023-11-29]
    Nyckelord :psychological hazards; European Legislation; start-up company; Greece; job demands and resources;

    Sammanfattning : The purpose of this research is to look into the impact of European legislation on the prevention of psychosocial risks for workers in small start-up enterprises in Greece. The study's goal is to determine whether the adoption of European legislation has resulted in changes in job demands and human resources. LÄS MER

  4. 3. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Nyckelord :place brand identity; place branding; sustainability; content analysis;

    Sammanfattning : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. LÄS MER

  5. 4. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hampus Johansson; Sebastian Leijen; [2023-07-19]
    Nyckelord :Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

    Sammanfattning : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. LÄS MER

  7. 5. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Muhammad Bilal; Tanvir Reza Akash; [2023-07-03]
    Nyckelord :Abnormal Tone; Affected Non-Affected Industries; CEO Letter; Covid-19; Impression Management; Information Content;

    Sammanfattning : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. LÄS MER