Sökning: "interview advertising"

Visar resultat 41 - 45 av 123 uppsatser innehållade orden interview advertising.

  1. 41. Spola bråket? En orientering i konfrontativ marknadsföring och dess relation till varumärkeskapital

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Erik Engstrand; Anton Korpe; [2020]
    Nyckelord :confrontative advertising; brand equity; brand equity chain; ad war; comparative advertisement;

    Sammanfattning : This bachelor thesis examines Swedish marketing bureaus' view on confrontative marketing and confrontative marketing's relation to brand equity. This is a growing, but not well-studied phenomenon. LÄS MER

  3. 42. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences

    Magister-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Veronika Mirkovic; [2020]
    Nyckelord :media representations; sportswomen; gender; advertising; Nike; postfeminist critique;

    Sammanfattning : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. LÄS MER

  4. 43. "Vår verksamhet baserar sig på omtanken om kunden" : En kritisk diskursanalys av Svenska Spels marknadsföring och sitt sociala ansvar

    Kandidat-uppsats, Lunds universitet/Socialhögskolan

    Författare :Sophie Malmstedt; Elleonor Hovmöller; [2019]
    Nyckelord :Svenska Spel; gambling advertisement; media; discourse; social problems; spelreklam; diskurs; sociala problem; Social Sciences;

    Sammanfattning : The aim of this study was to analyze and highlight how AB Svenska Spel relate to their gambling advertising due to their social responsibilities and to analyze what image Swedish media direct to Svenska Spel. A critical discourse analysis, based on Fairclough's theory of discourses, was chosen to address how discourses are manifested and are expressed in text. LÄS MER

  5. 44. "Med chanser för lite guldregn" : En studie om spelbolags gestaltning av spel om pengar med hjälp av celebriteter

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Mikaela Söderberg; Ida Lindström; [2019]
    Nyckelord :gambling; commercial; celebrity; gambling companies; spel om pengar; reklam; celebritet; spelbolag;

    Sammanfattning : The purpose with this essay was to study the relationship between gambling companies marketing through a celebrity and the ways gambling is portrayed in commercials. We combined a multimodal analysis with semiotic elements and a group interview in order to explain and get an understanding of gambling companies ways to market their services. LÄS MER

  7. 45. Är SJ på rätt spår? : En kvalitativ studie om SJs normkritiska reklamkampanj och hur den tas emot av två generationer

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Sara Brännström; Amanda Larsson Westin; [2019]
    Nyckelord :SJ; campaign; norm breaking; stereotype; interview;

    Sammanfattning : For companies and organizations there's an ongoing battle to maintain reputation, by actively taking a stance in the public debate companies and organizations maintain their position on the market. SJ, Statens Järnvägar, is a Swedish train operating company owned by the Swedish state. LÄS MER