Sökning: "long term customer relationship"

Visar resultat 11 - 15 av 200 uppsatser innehållade orden long term customer relationship.

1. 11. Konsten att skapa engagemang och förtroende i konsultföretags kundrelationer : En kvalitativ studie om konsultföretag

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Oscar Eksberg; Hannes Freij; [2023]
   Nyckelord :Relationsmarknadsföring; KMV-modellen; Engagemang; Förtroende; Konsultföretag;

   Sammanfattning : Forskningsfrågor:- Hur skapar konsultföretag förtroende i kundrelationer?- Hur skapar konsultföretag engagemang i kundrelationer? Syfte: Syftet med denna studie är att undersöka hur konsultföretag kan skapa och bevara relationer till deras kunder. Utifrån en teoretisk referensram vill vi identifiera hur konsultföretag arbetar med att skapa förtroende och engagemang till deras kunder och vad som leder till en långsiktig kundrelation. LÄS MER

3. 12. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Författare :Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Nyckelord :Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Sammanfattning : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. LÄS MER

4. 13. Value based selling : Key value drivers for SMEs within the steel industry

   Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Simon Anderson; Markus Johannisson; [2022]
   Nyckelord :Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

   Sammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER

5. 14. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
   Nyckelord :CSR; Corporate Social Responsibility; Customer Loyalty;

   Sammanfattning : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. LÄS MER

7. 15. Retaining Customers in Rapidly Growing Environments : A Study on Customer Retention in High Growth Firms

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Axel Olsson; [2022]
   Nyckelord :Customer Retention; High growth firms; Culture; Customer Service; Relationship bonds.;

   Sammanfattning : Customer retention is crucial for a firms long term success and its application and dynamics are particularly interesting in the context of high growth firms. High growth firms are commonly characterised by having limited resources and operating in constant change in structure and routines which can affect the way the firms are able to work with customer retention. LÄS MER