Sökning: "management thesis on marketing management project"

Visar resultat 1 - 5 av 66 uppsatser innehållade orden management thesis on marketing management project.

1. 1. Guidelines to align digital strategy with business strategy in a manufacturing SME

   Master-uppsats, Högskolan i Skövde/Institutionen för ingenjörsvetenskap

   Författare :Marin Elizabeth Thomas; [2023]
   Nyckelord :Business strategy; digital strategy; manufacturing SMEs; strategy alignment;

   Sammanfattning : The purpose of this thesis is to provide guidelines on how to align the business strategy and digital strategy in small and medium manufacturing enterprises. The research design includes a systematic-narrative literature review in which the data was collected through systematic and narrative examination followed by a qualitative analysis to identify themes and patterns. LÄS MER

3. 2. A Storytelling and Brand Identity Connection

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Erik Andrén; Therese Hermelin; [2022]
   Nyckelord :Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Sammanfattning : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. LÄS MER

4. 3. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Viktor Wendt; [2022]
   Nyckelord :Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Sammanfattning : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. LÄS MER

5. 4. Rethinking organic municipal solid waste management in Kenyan urban areas

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Elaine M'nkubitu; [2022]
   Nyckelord :Organic waste management; circular economy; extrapolation; stakeholders; influencing factors.; Earth and Environmental Sciences;

   Sammanfattning : Organic waste forms a big share of municipal solid waste, especially in developing countries. Its management is however faced with many challenges ranging from limited financial and technical capacity to lack of, or weak policy enforcement. This causes poor management of the waste leading to open dumping and disposal in un-engineered landfills. LÄS MER

7. 5. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :Christoffer Nilsson; Belinda Hsu; [2022]
   Nyckelord :Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Sammanfattning : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. LÄS MER