Sökning: "marketing viral"

Visar resultat 6 - 10 av 137 uppsatser innehållade orden marketing viral.

1. 6. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

   Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Lina Lennartsson; [2023]
   Nyckelord :SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

   Sammanfattning : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. LÄS MER

3. 7. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
   Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

   Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

4. 8. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

   Kandidat-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

   Författare :Miguel Angel Serrano Manchón; [2021]
   Nyckelord :Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

   Sammanfattning : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. LÄS MER

5. 9. News dissemination on leading media organisations in Croatia: Covid-19 vaccination affair

   Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Författare :Dina Muzek; [2021]
   Nyckelord :Covid-19; social media; Croatia; vaccination affair; hybrid media system; agenda-setting; virality; content analysis;

   Sammanfattning : During the Covid-19 vaccination in Croatia, there were inconsistencies and irregularities with the surplus vaccine and its recipients. Media coverage of the affair was extensive. The details were broadcasted in traditional media and social media. LÄS MER

7. 10. Product-Led Growth - The Future of User Acquisition, Expansion and Retention for SaaS Companies

   Master-uppsats, Uppsala universitet/Institutionen för informationsteknologi

   Författare :Matilda Widlund; [2021]
   Nyckelord :;

   Sammanfattning : In today's society, technology has been given a more prominent role. The amount of digital products is increasing exponentially and people have a large range of products to choose from. Consequently, the competitiveness between companies is great. This has called upon the emergence of a business model named Product-Led Growth (PLG). LÄS MER