Sökning: "nudge theory"

Visar resultat 16 - 20 av 32 uppsatser innehållade orden nudge theory.

  1. 16. THE DESIGN OF A MOBILE APP TO PROMOTE YOUNG PEOPLE’S DIGITAL FINANCIAL LITERACY

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Författare :Yi Zhang; [2020-12-08]
    Nyckelord :digital finance literacy; mobile learning; digital nudges;

    Sammanfattning : Purpose: With the popularity of Digital Financial Services (DFS), Digital Financial Literacy learning has been positioned as an essential ingredient for filling in people’s knowledge gaps and achieving their lifelong financial well-being. Therefore, this capstone project developed a mobile app to promote people’s digital financial literacy. LÄS MER

  3. 17. Kan nudging främja hållbara premiepensionsplaceringar?

    Kandidat-uppsats,

    Författare :Julia Bjerkesjö Dahlberg; Ellen Österlund; [2020-07-01]
    Nyckelord :Nudging; nudge; sustainable investments; cognitive dissonance; values; premium pension; behavioral economics; behavioral finance; sustainability; investment decision;

    Sammanfattning : The interest in sustainability has increased among private investors and a gradual increase in SRI is the result. However, there still seems to be a gap between people’s values and interest in sustainability and how individuals actually invest. LÄS MER

  4. 18. Are you cheap or climate friendly? Applying nudge theory to lower meat purchasing in grocery stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Fredholm; Erik Karlsson; [2020]
    Nyckelord :nudge theory; System 1 and System 2; consumer behavior; meat consumption; grocery stores; Business and Economics;

    Sammanfattning : The purpose of this study was to investigate whether consumer behavior in grocery stores could be affected through nudging by rearranging the product placement and putting up suggestive messages to customers. It also investigated whether nudging is more effective when targeting short-term versus long-term consequences of consumer behavior, as their abstract levels are processed differently. LÄS MER

  5. 19. Som ett frö på posten – Att lyfta klimathot med design

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Jakob Svensson; [2020]
    Nyckelord :Autonomy; paternalism; environmental issues; graphic design; nudging; påverkansstrategier;

    Sammanfattning : När en designer tar fram en kampanj finns en underförstådd önskan att mottagaren kommer förändra sina åsikter eller beteenden när hen ser materialet. Men om vi ska använda oss av påverkansstrategier som metod, måste vi undersöka potentiella risker och om det är alls är möjligt att styra mottagare på ett ansvarsfullt sätt. LÄS MER

  7. 20. Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Augustine Iranyongeye; Laura-Maria Toivanen; [2020]
    Nyckelord :nudging; nudge; consumer decision-making; consumer behaviour;

    Sammanfattning : Nowadays, consumers are being exposed to a large selection of food alternatives with an aim of helping with health matters. For that reason, the consumption of healthy food has been increasing among people, but at the same time, the consumption of unhealthy food has expanded. LÄS MER