Sökning: "nudge theory"

Visar resultat 6 - 10 av 32 uppsatser innehållade orden nudge theory.

  1. 6. Exploring the Design of Nudging in Persuasive Technologies - Improving Sleep Hygiene

    Master-uppsats,

    Författare :Hung-Chiao Chen; [2021]
    Nyckelord :persuasive technology; the nudge theory; Type 1 nudging; Type 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sleep; sleep hygiene; scenario-based design; persuasive teknologi; nudge theorin; Typ 1 nudging; Typ 2 nudging; default setting; manipulation of accessibility; reminders; prompts; framing; pre-commitment strategies; sömn; sömnhygien; scenariobaserad design;

    Sammanfattning : Research on persuasive technologies for promoting healthy behaviours has been surging in recent years, but these technologies have the risk of being perceived as undesirable meddling. The current study puts forward a non-coercive and libertarian paternalistic alternative - the nudge theory. LÄS MER

  3. 7. En knuff i rätt riktning - en vinst för samhället och individen

    Master-uppsats, Lunds universitet/Miljövetenskaplig utbildning

    Författare :Kajsa Kihlberg; [2021]
    Nyckelord :Sustainable consumption; circular economy; nudging; nudge; behavioural theory; Retuna Återbruksgalleria; Earth and Environmental Sciences;

    Sammanfattning : The purpose of this study was to analyze how Retuna Återbruksgalleria by using Nudging, a behavioural theory, could operate as an environmental educator and attain a sustainable consumer which together could result in competitiveness on the market. Four different nudging tools was analyzed; simplification and framing of information, changes in the physical environment, the default option and the use of social norms. LÄS MER

  4. 8. Investigating the impact of nudging on customers’ behavior : A retail store experiment with IoT devices

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Robert Ferm; [2021]
    Nyckelord :Choice architecture; Customer behavior; Customer satisfaction; Decision- Making; IoT; Marketing; Motion Sensor; Need for Touch; NFT; Nudge; Nudging; Retail;

    Sammanfattning : Between 4000-10 000 ads each day every day. That is how many ads we as customers are exposed to individually, each and every day. To reach a higher efficiency in marketing, marketing managers and store owners nowadays aiming to increase the customer satisfaction by striving to understand the customer behavior and their decisioning-making. LÄS MER

  5. 9. Incentive models to improve the installation service of solar panels - a Case Study at E.ON New Solutions

    Master-uppsats, Lunds universitet/Teknisk logistik

    Författare :Beata Gynnerstedt; Anneli Håkansson; [2021]
    Nyckelord :Incentive model; buyer-supplier-customer service triad; service contracting; incentives in contracts; Technology and Engineering;

    Sammanfattning : Background The importance of services is increasing, and companies need well-developed service contracts to ensure the service providers perform at a satisfying level. In contracts, performance-dependent rewards (incentives) can be used to stimulate the agent to act desirably. This master thesis focuses on E. LÄS MER

  7. 10. Nudge Me if You Can : Social Nudging to Reduce Water Consumption in Private Households on the Island of Gotland, Sweden

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Silva Elena Ostheimer; Verena Unger; [2021]
    Nyckelord :Water Scarcity; Private Water Consumption; Behavioural Economics; Social Nudging; Focus Theory of Normative Conduct; Action Research; Gotland;

    Sammanfattning : This thesis acknowledges the increasingly important issue of global freshwater scarcity. It focuses on water consumption in private households and examines whether social nudging, specifically the focus theory of normative conduct, can serve as a tool to reduce it. LÄS MER