Sökning: "relationship marketing and customer loyalty thesis"

Visar resultat 16 - 20 av 59 uppsatser innehållade orden relationship marketing and customer loyalty thesis.

1. 16. Individanpassad marknadsföring i online-modebranschen - en balansakt mellan lojalitet, integritet och relationsbyggande

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Johanna Viitanen; Anna Rosenberg; Elin Gabrielsson; [2018]
   Nyckelord :Personalized marketing; Loyalty; Integrity; Customer Relationship Management; A balancing act; Relevance; Timing; Business and Economics;

   Sammanfattning : Syfte: Syftet med uppsatsen är att utforska konsumentens uppfattning av online-modeföretags individanpassade marknadsföring. Konsumentens uppfattning syftar till att ge perspektiv på utformningen av den individanpassade marknadsföringen samt hur den skall förhållas i en balansakt mellan lojalitet, integritet och relationsbyggande. LÄS MER

3. 17. Understanding when customers leave : Defining customer health and how it correlates with software usage

   Master-uppsats, Uppsala universitet/Institutionen för teknikvetenskaper

   Författare :Robert Åman; [2017]
   Nyckelord :Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

   Sammanfattning : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. LÄS MER

4. 18. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

   Författare :Amanda Simmeborn; Paulina Åberg; [2016]
   Nyckelord :Customer frustration; Satisfaction construct; Frequent flyer program;

   Sammanfattning : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. LÄS MER

5. 19. En kvalitativ studie om hur företag använder content marketing för att skapa lojala kunder

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Författare :Jennifer Sirén; Emma Persson; [2016]
   Nyckelord :content marketing; storytelling; relationship marketing; loyalty; content marketing; storytelling; relationsmarknadsföring; kundlojalitet;

   Sammanfattning :  Abstract  Titel: Content Marketing - A study of how companies work with content marketing to create loyal customers  Authors: Emma Persson and Jennifer Sirén  Supervisor: Navid Ghannad  Examiner: Hélène Laurell  Level: Bachelor Thesis in Business Administration, focusing on  International Marketing (15 ECTS), Spring-2016  Keywords: Content marketing, storytelling, customer loyalty, relationship marketing  Purpose: The purpose of the study is to gain a better understanding of how businesses use content marketing to create loyal customers.  Frame of References: This section begins with storytelling and content marketing, followed by relationship marketing and customer loyalty. LÄS MER

7. 20. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel

   Master-uppsats, Högskolan i Jönköping/IHH, Informatik

   Författare :Muhammad Saqib; [2016]
   Nyckelord :Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty;

   Sammanfattning : Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among social networks. Blog posts, videos, pictures, reviews and ratings all have a significant impact on marketing. LÄS MER