Sökning: "relationship marketing and customer loyalty thesis"

Visar resultat 11 - 15 av 59 uppsatser innehållade orden relationship marketing and customer loyalty thesis.

  1. 11. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Millie Karphammar; Jennifer Brettschneider; [2021]
    Nyckelord :eCRM; CRM; customer loyalty; video streaming industry;

    Sammanfattning : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. LÄS MER

  3. 12. Outcomes of personal branding in a virtual third place : A qualitative study on streamer-viewer relationships on Twitch.tv

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Marcus Widell; Guzmán Marco; [2020]
    Nyckelord :;

    Sammanfattning : Personal branding has been central to the marketing field of study for the past few decades, as its flexibility has found a place in professional, academic, and social contexts. The relationship between loyalty and customer satisfaction has been explored throughoutexisting literature, where the concept of customer delight, or the act of exceeding customer expectations, has recently been the subject of many conversations regarding its effects on loyalty. LÄS MER

  4. 13. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Khalida Akter; [2020]
    Nyckelord :Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Sammanfattning : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. LÄS MER

  5. 14. E-commerce Platforms from a Customer Perspective

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Henrike Wörmer; Asja Sophie Schrader; [2020]
    Nyckelord :e-commerce platforms; customer perceived value; customer satisfaction; customer loyalty; Business and Economics;

    Sammanfattning : The purpose of this thesis is to investigate the relationship between customer perceived value (CPV), customer satisfaction (CS), and customer loyalty (CL) in the e-commerce platform industry. The objective is to first derive a theoretical framework about these marketing constructs from academic literature and later test its hypotheses in the e-commerce platform context. LÄS MER

  7. 15. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Khalid BM; Pulikanti Rani Priyanka; [2020]
    Nyckelord :Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Sammanfattning : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. LÄS MER