Sökning: "sentiments"

Visar resultat 21 - 25 av 179 uppsatser innehållade ordet sentiments.

  1. 21. "En livsstil för en livstid" : En kvalitativ studie på konsumenters upplevelser av parodireklam inom det vita snusets marknadsföring

    Kandidat-uppsats, Karlstads universitet

    Författare :Konrad Boehm; Jonathan Milner; [2023]
    Nyckelord :parodireklam; vitt snus; marknadsföring; culture jamming;

    Sammanfattning : The purpose of this study is to shed light on the issues surrounding the marketing of white snus, which employs various means to downplay and beautify the product, thus normalizing it as part of everyday life. Using our analytical framework, we have developed spoof advertisements for white snus that convey this problematic nature. LÄS MER

  3. 22. Understanding the Freedom Convoy Movement's Collective Identity and Roles of Conspiracy Narratives: A Study of a Telegram Group

    Master-uppsats, Lunds universitet/Graduate School

    Författare :Michelle Konopka; [2023]
    Nyckelord :conspiracy theories; collective identity; Covid-19; Telegram; text messages; memes; Social Sciences;

    Sammanfattning : This thesis analyses how conspiracy narratives are used to negotiate a collective identity within the global branch of the Freedom Convoy movement. To better understand what common conspiracies are present and how they function for the group’s collective identity, this paper is based on empirical data from text messages and memes shared in a group chat on Telegram, an instant messaging platform. LÄS MER

  4. 23. Sentiment Analysis Of IMDB Movie Reviews : A comparative study of Lexicon based approach and BERT Neural Network model

    Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Författare :Prashuna Sai Surya Vishwitha Domadula; Sai Sumanwita Sayyaparaju; [2023]
    Nyckelord :Bag of Words BoW ; Deep Learning; IMDb Movie Reviews; Machine Learning; Natural Language Processing NLP ; Sentiment Analysis; Term Frequency- Inverse Document Frequency TF-IDF .;

    Sammanfattning : Background: Movies have become an important marketing and advertising tool that can influence consumer behaviour and trends. Reading film reviews is an im- important part of watching a movie, as it can help viewers gain a general under- standing of the film. And also, provide filmmakers with feedback on how their work is being received. LÄS MER

  5. 24. Urban Planning & Governance in the Age of AI : A Study of the Potential Benefits and Risks

    Master-uppsats, KTH/Skolan för arkitektur och samhällsbyggnad (ABE)

    Författare :Jonas Gummesson; [2023]
    Nyckelord :Accountability; AI; Artificial Intelligence; Big Data; Cybernetics; Engagement; Equality; Governance; Neural Networks; Participation; Power; Smart City; Systems planning.; Transparency; Trust; Urban Design; Urban Planning;

    Sammanfattning : Artificial intelligence (AI) is a rapidly developing technology which in this project refers to software that given objectives generate content, predictions, recommendations, or decisions influencing their environment. Using literature reviews and semi-structured interviews, the current and future uses, sentiments, regulations, and risks of AI in urban planning and governance are gathered. LÄS MER

  7. 25. Buy Now, Pay Later: Assessing the Financial and Behavioral Implications for Gen-Z Consumers in the USA

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Feseha Gebeyehu; Avraam Mavridis; [2023]
    Nyckelord :BNPL; Gen-Z; Impulsive spending; Overconsumption; Debt; Credit; Financial Wellbeing;

    Sammanfattning : Background: The payment methods available to consumers for online purchases have evolved over time, with options ranging from debit and credit cards to e-wallets like PayPal and Apple Pay. Among these methods, Buy Now Pay Later (BNPL) has emerged as a significant payment method alternative. LÄS MER