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Visar resultat 1 - 5 av 41 uppsatser som matchar ovanstående sökkriterier.

1. 1. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Nyckelord :Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Sammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER

3. 2. Exploring Science-Based Targets: Initial Insights from Small and Medium-Sized Enterprises

   Kandidat-uppsats, Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

   Författare :Charlie Lindén; [2023]
   Nyckelord :SBT; Science Based Targets; SMEs; Companies; Enterprises; GHG; Greenhouse Gas; Emissions; Environmental Science; green transition; climate change; carbon dioxide; CO2; 2050; employees; responsibility; Scope; scope 3; supply chain; värdekedjor; företag; växthusutsläpp; växthusgaser; utsläppsredovisning; miljövetenskap; Earth and Environmental Sciences;

   Sammanfattning : With climate change resulting from a history of uncontrolled greenhouse gas emissions, all parts of society now need to take action - maybe most importantly the private sector. Since 2015 the Science Based Targets (SBT) initiative has committed over 5000 companies worldwide to heavily reduce their total emissions at a pace that scientists deem necessary for average global temperature rise to stay below 2℃. LÄS MER

4. 3. Internationalization Strategies of African SMEs: The Role of Relational Governance of International Networks.

   Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Sanji Gwendoline Mahmang; Henry Bwambale; [2023]
   Nyckelord :Relational Governance; SMEs; Africa; Internationalization; International Networks; Trust; Commitment; Embeddedness;

   Sammanfattning : The purpose of this study was to examine the role and benefits of relational governance of international networks on the internationalization of Small and Medium-sized Enterprises in Africa. It explored the strategies used by African SMEs to scout, manage, and maintain their relationship with international networks and how these benefited their businesses. LÄS MER

5. 4. Finansiella förutsättningar för cirkulära affärsmodeller i små- och medelstora företag

   Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Författare :Linus Kallberg; Jakob Sjögren; [2022]
   Nyckelord :Circular business model; SME; financing; financial implications; Cirkulär affärsmodell; SMF; finansiering; finansiella implikationer;

   Sammanfattning : Bakgrund: Övergången från en linjär till cirkulär ekonomi är något som har adresserats på en global nivå. SMF står för 56% av den svenska sysselsättningenoch är därmed en stor faktor i den svenska omställningen till en cirkulär ekonomi. LÄS MER

7. 5. Exploring the influence of size and geography on SMEs’ and large corporations’ CSR practices in Hungary and in Sweden when facing financial shortage

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Bence Gaál; Georgina Vágó; [2022]
   Nyckelord :Corporate Social Responsibility CSR ; Small and Medium-Sized Enterprise SME ; Large Corporation; Carroll’s Pyramid; Triple Bottom Line TBL ;

   Sammanfattning : Background: CSR has become an integral part of most businesses during the years, however, it has not necessarily happened by choice for every company. Stakeholders have become aware of the negative impact ofcorporations’ operations and actions on the planet and on society, consequently, they started to pressure companies to be more responsible when conducting business. LÄS MER