Sökning: "social ad"

Visar resultat 1 - 5 av 235 uppsatser innehållade orden social ad.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Zetterberg; Joel Söderholm; [2024]
    Nyckelord :Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Sammanfattning : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. LÄS MER

  3. 2. THE DEMOCRATIC CHAIN. Blockchain in the Context of Swedish Electoral Pro-cesses: Applying a Need-Solution Pairing approach with a lens of Legitimacy.

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Juan Gonzalez; Mikael Tuncay; [2023-11-20]
    Nyckelord :Blockchain; Elections; Digitalization; Need-solution pairing; Legitimacy; E-voting; Fraud; Agile;

    Sammanfattning : Blockchain has been studied extensively in the literature regarding its plausible application on a series of fields. In the same line, the application of Blockchain for public electoral processes has begun to be a matter of study in recent years. LÄS MER

  4. 3. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Michaela Matsson Amneteg; [2023-11-17]
    Nyckelord :Public Relations; PR; trovärdighet; förtroende;

    Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

  5. 4. Hur ordval i arbetsannonser påverkar vem som söker: En studie om metastereotyper, Self-efficacy och ålder.

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Malin Blomqvist; Maja Kallin Fredriksson; [2023]
    Nyckelord :age; meta stereotype; recruitment; Self-efficacy; Big six; ålder; rekrytering; metastereotyp; Social Sciences;

    Sammanfattning : Recruiting workforce is a constant challenge for many companies and organizations where they need to attract, hire, and keep qualified personnel, all while there is a shortage of capable and relevant candidates. Therefore, it is of utmost relevance to present a job ad that is optimized to the correct target group and demography. LÄS MER

  7. 5. Ready to Respond to Freddy? Shock-Responsive Social Protection for Nutrition in Malawi

    Master-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Cecilia Pampararo; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : The outbreak of the Covid-19 pandemic and the increasing pace and intensity of climate-related shocks have driven the emergence of international interest around the role of national social protection systems for shock-responsiveness. An increasing number of already vulnerable people is in need of humanitarian assistance, risking to fall into poverty and malnutrition. LÄS MER