Sökning: "social market"

Visar resultat 1 - 5 av 4272 uppsatser innehållade orden social market.

  1. 1. KOMMODIFIERING AV KROPPSAKTIVISMEN. En kvantitativ och etnografisk innehållsanalys av svenska kroppsaktivsters innehåll på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Clara Nicklasson; [2024-03-04]
    Nyckelord :Kommodifiering; kroppsaktivism; influencers; influencer marketing; Instagram; postfeminism; nyliberalism;

    Sammanfattning : Throughout the history, women have been exposed to and affected by normative ideals concerning their appearance and body-size. As an opposition to this, certain political movements have evolved and grown, like body- and fat activism, to challenge the current destructive ideals. LÄS MER

  3. 2. Är ledarsidorna partipressens sista andetag?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation; Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Svante Alling; Ebba Lundgren; Anna Sandlin; [2024-02-28]
    Nyckelord :Ledarsidor; Lars Nord; partipress; Aftonbladet; Expressen.; Editorial pages;

    Sammanfattning : In the following study the subject of party press within the editorial pages will be researched. The aim of this thesis is to investigate whether papers with different political and ideological standings prioritize subjects differently yet also see how they value different political parties and politicians. LÄS MER

  4. 3. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Moa Lind; Malin Morup; [2024-02-12]
    Nyckelord :Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Sammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER

  5. 4. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
    Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

    Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

  7. 5. "Det behövs någon för att få in en fot i dörren" : Betydelsen av socialt nätverk för kvinnliga övriga anhöriginvandrares arbetsmöjligheter i Sverige

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Hilde Alma; [2024]
    Nyckelord :Kvinnliga övriga anhöriginvandrare; arbetsmöjligheter; socialt nätverk; socialt kapital; kontaktskapande;

    Sammanfattning : The work opportunities of immigrants have been a significant topic in political and scientifical debate. Several studies argue that it is the lack of social network that negatively affects immigrants’ work opportunities. An immigrant group that differs from other immigrant groups in this respect is women having migrated to a partner in Sweden. LÄS MER