Sökning: "symbolic brand"

Visar resultat 26 - 30 av 90 uppsatser innehållade orden symbolic brand.

  1. 26. Den offentliga sektorn och dess employer branding : En studie med fokus på högskolestudenters perspektiv på den offentliga sektorn som en potentiell arbetsgivare

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Haris Agovic; [2019]
    Nyckelord :Employer branding; brand personality; symbolic attributes; attraction; communication; Employer branding; brand personality; symboliska attribut; attraktion; kommunikation;

    Sammanfattning : Sveriges generationsväxling på arbetsmarknaden kommer innebära nya rekryteringsbehov för samtliga arbetsplatser. Inom den offentliga sektorn lär det behövas rekrytera upp mot en halv miljon medarbetare fram till år 2020. LÄS MER

  3. 27. Design för alla? En kvalitativ studie av modets påstådda demokratisering och konsumenters upplevda symboliska värde av H&Ms designsamarbeten.

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Amanda Rognsvåg; Linda Finell; [2019]
    Nyckelord :H M; designer; consumer; collaboration; symbolic value; market; democratization konsument; samarbete; symboliskt värde; marknad; demokratisering; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to examine consumers’ perceived symbolic value of H&M’s designer collaborations and if they consider the concept as a democratization of fashion. These collaborations are a part of a bigger and more complex development of the fashion industry. LÄS MER

  4. 28. Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Theodor Krona; Emil Virbert Kronqvist; [2019]
    Nyckelord :Employer branding; Gen Z; Gen Y; HR; Marketing; Organizational behaviour; Organizational culture; Employee retention;

    Sammanfattning : Problem background: The voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind, a workforce that is smaller in size. These younger generations (generation Y and Z) have different values and attitudes towards work, and they tend to switch jobs more frequently. LÄS MER

  5. 29. E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.

    Kandidat-uppsats, Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Författare :Joel Ahlbom; Daniel Andersson; [2019]
    Nyckelord :Marketing; International marketing; segment; sales; electric bicycles; E-bikes; Pedelec; User imagery; ideal social self-image congruence; brand avoidance; symbolic consumption; symbolic brand avoidance; Marknadsföring; elcyklar; miljö; typiska användare; varumärke;

    Sammanfattning : Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. LÄS MER

  7. 30. Formell catwalk eller 2000-talets spektakel? : En studie om förändringen av Chanels modevisningar

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Sofia Canevaro; [2019]
    Nyckelord :Chanel; fashion show; spectacle; value; identity; theatre; market; Cultural Sciences;

    Sammanfattning : This bachelor thesis analyzes how the fashion house Chanel has been through a transformation in the concept of fashion shows, by analyzing six different video recordings of shows between 1994 and 2018. Caroline Evans describes today’s fashion shows as spectacles that no longer have the purpose of marketing for increased sales but rather a need to entertain the audience by theatrical performances. LÄS MER