Sökning: "technology acceptance"

Visar resultat 11 - 15 av 1045 uppsatser innehållade orden technology acceptance.

  1. 11. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
    Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

    Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

  3. 12. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Maral Javadzadeh Tabatabaee; [2023-07-19]
    Nyckelord :Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

    Sammanfattning : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. LÄS MER

  4. 13. Adoption and use of instructional technology in Nigerian Universities. Exploring Faculty Members’ and Students’ Perspectives

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Författare :Abisola Aminat Adegunju; [2023-06-19]
    Nyckelord :instructional technology; faculty members; students; perceptions; instruction delivery;

    Sammanfattning : Aim: This study aims to explore faculty members' and students' perspectives on the adoption and use of instructional technology in Nigerian universities. Considering that, instructional technology can assist educators to deliver engaging, personalized, and interactive learning experiences in higher education. LÄS MER

  5. 14. Examing the role of platformbased learning in tertiary education system in Ghana. Lessions from COVID-19

    Master-uppsats, Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Författare :Robert Mensah Ofori; [2023-06-19]
    Nyckelord :Platform-based learning; COVID-19; UTAUT theory; tertiary institution; Ghana education system;

    Sammanfattning : Aim: This study examines the role of platform-based teaching and learning in the Ghana tertiary educational system. This study focuses on the lessons from COVID-19 pandemic and explores measures to make platform-based learning sustainable. LÄS MER

  7. 15. Can AI perform the work of human designers? : A qualitative study on the impact of AI on digital design professions.

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Julia Forsgren; Hanna Schröder; [2023]
    Nyckelord :Graphic design; Digital Design professions; Artificial intelligence AI ;

    Sammanfattning : Numerous facets of society have undergone major change as a result of the quick development of technology. Artificial Intelligence (AI) has established itself as a particularly remarkable and controversial breakthrough among the countless technical advancements, and is influencing numerous different industries. LÄS MER