Sökning: "the employee branding process"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden the employee branding process.

1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Nyckelord :Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Sammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER

3. 2. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Olivia Andersson; Zara Karbalai; [2023]
   Nyckelord :Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Sammanfattning : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. LÄS MER

4. 3. På återseende - avslut för medarbetare inom techbranschen : En kvalitativ fallstudie om avslutningsprocessen i relation till employer branding

   Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Isabel Axelson; Ebba Käll; [2023]
   Nyckelord :;

   Sammanfattning : Bakgrund: Denna studie utgår från techbranschen och den rådande kompetensbristen som ställer krav på arbetsgivare i att lyckas behålla sin personal. Employer branding spelar en central roll i dagens organisationer och används både för att attrahera och behålla anställda. LÄS MER

5. 4. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
   Nyckelord :Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

   Sammanfattning : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. LÄS MER

7. 5. Fenomenet medarbetarupplevelse

   Kandidat-uppsats, Lunds universitet/Pedagogik

   Författare :Eleonora Sjöblom; Johanna Madeleine Rhodin; [2020]
   Nyckelord :Medarbetarupplevelse; generation; employer branding; exitsamtal; ledarskap och organisationskultur; employee satisfaction; employee experience; Social Sciences;

   Sammanfattning : Medarbetarupplevelse (employee satisfaction or employee experience) is an organizational phenomenon that has become an ascending work-process within the HR-profession. Through five interviews with various HR-practitioners, we managed to answer this essay’s three framing questions: 1) How can medarbetarupplevelse be defined? 2) Which essential and mutual factors can we identify in the interviews? 3) How does the HR-function work with medarbetarupplevelse? We have used a phenomenological approach during the conduct of the study, where we mainly worked in the consense of Giorgi’s phenomenological analysis method. LÄS MER