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Visar resultat 1 - 5 av 27 uppsatser som matchar ovanstående sökkriterier.

1. 1. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Nyckelord :SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Sammanfattning : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. LÄS MER

3. 2. Leveraging Service Recovery as a Marketing Tool

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Daniel Mubiru; Fiona Nyamache; [2023]
   Nyckelord :Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Sammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER

4. 3. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Philip Kaburek; Alex Wahlberg; Andreas Kilit; [2021]
   Nyckelord :Employer Branding; Country of Origin Effect; Employee Retention; Generation Z; Development Opportunities; Environmental Social Governance; Consumer Branding;

   Sammanfattning : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. LÄS MER

5. 4. Får upprätthållandet av det psykologiska kontraktet dig att stanna kvar i organisationen? : En kvalitativ studie om hur kompetensutveckling och karriärmöjligheter bidrar till behållandet av personal inom organisationer

   Kandidat-uppsats, Linköpings universitet/Institutionen för beteendevetenskap och lärande

   Författare :Theodor Jagler; Fredrik Hovstadius; [2021]
   Nyckelord :retention; retention strategies; competency development; career development; psychological contract; and turnover; Behållande av personal; kompetensutveckling; karriärmöjligheter; karriärutveckling; psykologiskt kontrakt; personalomsättning;

   Sammanfattning : Inom ramen för denna studie undersöks hur organisationer kan behålla personal med hjälp av kompetensutveckling och karriärmöjligheter i samverkan med det psykologiska kontraktet. Vid implementerandet av kvalitativa intervjuer ämnar undersökningen att bidra till ökad kunskap om hur organisationer kan arbeta för att behålla medarbetare. LÄS MER

7. 5. Referring to Referrals: The effects of human-app interaction and network externalities on the acceptance and use of referral recruitment mobile apps

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Thuy Vu; Hardwi Pinandityo; [2021]
   Nyckelord :referral recruitment; talent acquisition; HR tech; talent tech; technology adoption;

   Sammanfattning : Employee recruitment has evolved from a business strategy to become a business necessity. Aided with the increased importance of technology in corporations, novel recruitment initiatives have started to emerge in the market as well, one of them being referral recruitment mobile applications. LÄS MER