Sökning: "Brand Co-Creation"

Visar resultat 21 - 25 av 82 uppsatser innehållade orden Brand Co-Creation.

1. 21. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Klara Dunehav; Okka Mennenga; [2021]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. LÄS MER

3. 22. How Social Media Influencers Co-Create Brand Value in the Digital World? : Exploratory research investigating Gamers and Opinion Leaders as Social Media Influencers and the process of Brand Value Creation in the Digital World.

   Kandidat-uppsats,

   Författare :Kamelia Bankova; Pavlina Stancheva; [2021]
   Nyckelord :Co-Creation Theory; Social Media Influencers SMI ; Brand Value; Word-of-Mouth WoM ; Netnography; Mimicry; Gamers; Streamers; Opinion Leaders; Online Community.;

   Sammanfattning : .... LÄS MER

4. 23. Co-creation of Brand Value In Startups

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sabbir Hasan Noor; Sara Sari; [2021]
   Nyckelord :co-creation; startups; brand value; brand image; social networking;

   Sammanfattning : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. LÄS MER

5. 24. Leveraging brand co-creation in a digital era: An IKEA case study

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
   Nyckelord :Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

   Sammanfattning : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. LÄS MER

7. 25. Säger en bild mer än tusen ord? : -En turismvetenskaplig studie om maktfördelning genom nya marknadsföringskanaler

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Lotta Wiandt; Pernilla Bredberg; [2021]
   Nyckelord :Place marketing; Marketing; Social media; Place brand; Storytelling; User Generated content UGC ; Hashtag; Co-Creation; Platsmarknadsföring; Marknadsföring; Sociala medier; Varumärke; Storytelling; User Generated content UGC ; Hashtag; Samskapande;

   Sammanfattning : I denna studie har kommunala destination management organization (DMOs) kring Vänern studerats och specifikt hur de implementerar sociala medier i deras marknadsföring. Vi har haft som syfte att studera hur användandet av sociala medier som marknadsföringskanal kan medföra en maktförflyttning och i förlängningen påverka en plats varumärke. LÄS MER