Sökning: "Brand Extension"

Visar resultat 6 - 10 av 129 uppsatser innehållade orden Brand Extension.

1. 6. Take-Make-Destroy: Exploring Unsustainable Production-Consumption Systems and Policies to Address Product Destruction

   Master-uppsats, Lunds universitet/Internationella miljöinstitutet

   Författare :Hedda Roberts; [2022]
   Nyckelord :retail; sustainable consumption and production; circular economy; e-commerce; policy; Earth and Environmental Sciences;

   Sammanfattning : The practice of product destruction, whereby retailers or manufacturers dispose of viable consumer products such as unsold goods or consumer returns, is an extreme expression of the linearity of our current production-consumption system. This qualitative exploratory study aims to uncover why companies engage in this highly unsustainable and resource-inefficient behaviour, and to explore the potential policy interventions required to effectively address the issue. LÄS MER

3. 7. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
   Nyckelord :Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

   Sammanfattning : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. LÄS MER

4. 8. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

   Master-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Författare :Axel Sievers; [2021]
   Nyckelord :Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

   Sammanfattning : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. LÄS MER

5. 9. Co-creation of Brand Value In Startups

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Sabbir Hasan Noor; Sara Sari; [2021]
   Nyckelord :co-creation; startups; brand value; brand image; social networking;

   Sammanfattning : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. LÄS MER

7. 10. Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alessandro Solmi; Peter Moane; [2021]
   Nyckelord :Brand Extensions; Engagement; Interaction; Supporters; Football clubs; Business and Economics;

   Sammanfattning : Title: Supporting the Cause: How Can Football Supporters Engage with a Club’s Brand Extensions Seminar Date: June 4th, 2020 Course: BUSN39: Degree Project in Global Marketing Authors: Peter Moane and Alessandro Solmi Supervisor: Ekaterini Drosou Thesis Purpose: This research aims at understanding what English supporters of football teams with a small fan base deem important in order to buy, engage or interact with the brand extensions put in place by their favourite club, thereby contributing to the club’s revenue. Methodology: The thesis adopts a relativist ontology and a social-constructionist epistemology, which induced authors to choose a qualitative method and an abductive approach. LÄS MER