Sökning: "Brand name creation"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Brand name creation.

  1. 1. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Dumitru Lopusneac; [2020]
    Nyckelord :co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Sammanfattning : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. LÄS MER

  3. 2. Project: Salty Bastard : WHAT IF AMPHIBIOUS MOBILITY WASN'T JUST A CURIOSITY, BUT THE NORM?

    Master-uppsats, Umeå universitet/Designhögskolan vid Umeå universitet

    Författare :Oliver Walderhaug; [2019]
    Nyckelord :Future; mobility; amphibious; vehicle; transportation; public; service; Scania; exterior; styling; critical; speculative;

    Sammanfattning : Planet Earth is moving rapidly towards a point of no return in the climate crisis currently experienced, and while the debate is still raging on wether it is naturally occurring or not the temperature steadily increases - causing melting icecaps, expanding seas and rising oceans. It is the author's view however, that wether the change is man-made or not is irrelevant; as there is no other planet to conduct an experiment on. LÄS MER

  4. 3. PROJECT: SALTY BASTARD : WHAT IF AMPHIBIOUS MOBILITY WASN'T JUST A CURIOSITY, BUT THE NORM?

    Master-uppsats,

    Författare :Oliver Walderhaug; [2019]
    Nyckelord :Future; mobility; amphibious; vehicle; service; transportation; Scania; speculative; critical; sustainability;

    Sammanfattning : Planet Earth is moving rapidly towards a point of no return in the climate crisis currently experienced, and while the debate is still raging on wether it is naturally occurring or not the temperature steadily increases - causing melting icecaps, expanding seas and rising oceans. It is the author's view however, that wether the change is man-made or not is irrelevant; as there is no other planet to conduct an experiment on. LÄS MER

  5. 4. Meningen : Konsten att skapa intryck och inneboende mening i varumärkesnamn

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Marie Gabrielsson; [2015]
    Nyckelord :Brand name; Brand name creation; Symbolism; Naming process; Meaning; Varumärkesnamn; Varumärkesnamnskapande; Symbolism; Namngivningsprocess; Mening;

    Sammanfattning : Bakgrund: Vikten av att välja ett varumärkesnamn är stor. I marknadsföringslitteraturen finns det riktlinjer kring hur ett bra namn ska vara. Trots detta finns det ingen klarhet i hur riktlinjerna bör användas eller hur ett varumärkesnamnförslag faktiskt genereras. LÄS MER

  7. 5. Re-design av StretchFlex UF : Skapandet av en stärkande visuell profil åt StretchFlex UF

    Kandidat-uppsats, Södertörns högskola/Institutionen för naturvetenskap, miljö och teknik

    Författare :Isabelle Björklund; Anny Wang; [2015]
    Nyckelord :Re-design; grafisk design; visuell profil; logotyp; visuell kommunikation; varumärke;

    Sammanfattning : This paper presents the creation of a strengthening visual profile for StretchFlex UF. The project consists of an external as well as an internal part. The external part is on the order of the company StretchFlex. LÄS MER