Sökning: "CRM"

Visar resultat 16 - 20 av 530 uppsatser innehållade ordet CRM.

  1. 16. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
    Nyckelord :Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

    Sammanfattning : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. LÄS MER

  3. 17. Utmaningar vid CRM-implementering : En tvärvetenskaplig fallstudie om implementering av CRM-system hos en tidningskoncern

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Linus Andersson; Evin Hassan; [2023]
    Nyckelord :CRM implementations; change management; change resistance; information systems; management;

    Sammanfattning : This study is about Customer Relationship Management (CRM) and implementation of CRM systems. The study aims to identify and investigate which challenges are experienced during CRM implementation at a newspaper group and how those challenges have been handled. LÄS MER

  4. 18. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

    Författare :Samia Dahir Idriss; [2023]
    Nyckelord :customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Sammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER

  5. 19. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Ibrahim Ali Mehkri; [2023]
    Nyckelord :citizen inquiries; e-Government; Sweden; CRM;

    Sammanfattning : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. LÄS MER

  7. 20. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER