Sökning: "Cause Related Marketing"

Visar resultat 6 - 10 av 64 uppsatser innehållade orden Cause Related Marketing.

  1. 6. Kan man köpa sig en ny mansroll?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Johanna Sellin; Malin Larsson; [2021]
    Nyckelord :hegemonic masculinity; gender stereotypes; counter-stereotypes; advertisement; cause related marketing; consumer behaviour; identity creation; Social Sciences;

    Sammanfattning : Reklam existerar i nästan alla människors liv och företag kan genom sin marknadsföring vara en bidragande faktor till vilka normer som accepteras av samhället. Att undersöka attityder kring hur reklam kan påverka män och kvinnors identitet är således relevant eftersom vi lever i en konsumentkultur där kommersiella resurser är med och skapar våra identiteter. LÄS MER

  3. 7. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
    Nyckelord :Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

    Sammanfattning : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. LÄS MER

  4. 8. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sana Rehman; Amna Asad; [2021]
    Nyckelord :Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

    Sammanfattning : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. LÄS MER

  5. 9. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Maiful Begum; Dang Hong Thai; [2020]
    Nyckelord :SME; IT sector; Growth; Growth Stages; Resources;

    Sammanfattning : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. LÄS MER

  7. 10. A study of cause related marketing : Key factors for an efficient cause related marketing strategy

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Pia Pieper; [2020]
    Nyckelord :cause related marketing;

    Sammanfattning : .... LÄS MER