Sökning: "Changing Customer Behavior"

Visar resultat 1 - 5 av 58 uppsatser innehållade orden Changing Customer Behavior.

  1. 1. Konsumentbeteenden och hållbarhet. En kvalitativ studie av hur konsumentbeteenden påverkar hållbarhetsaspekterna av online försäljning av kosmetiska produkter, inklusive returer

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Smilla Seeger; Alice Svensson; [2024-02-12]
    Nyckelord :Consumer behaviour; digitalisation; cosmetics; returns; buyer-decision-progress; cognitive dissonance; secondary market;

    Sammanfattning : The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. LÄS MER

  3. 2. Generation Z - Lojalitetens fiende?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Caroline Hamilton Henze; Linn Andreasson; Sofia Lind; [2024]
    Nyckelord :Varumärkeslojalitet; Lojalitetsprogram; Generation Z; Engagemang; Trender.; Business and Economics;

    Sammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER

  4. 3. Consumer multichannel buying behavior under the pandemic

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Jingming Zhang; Xinyu He; [2023]
    Nyckelord :Multichannel buying behavior; Covid-19 impact; Retail sales; Consumer purchasing behavior; Sweden; China;

    Sammanfattning : Retail sales have increased significantly in recent years, posing a major challenge for merchants in maintaining a consistent consumer experience across several channels. Changing consumer behaviors have had a big impact on this shift in buying patterns. LÄS MER

  5. 4. Unveiling the Digital Shift: Exploring the Changing Landscape of Work in Banking

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Elmas Memedovski; Ninos Keryakos; [2023]
    Nyckelord :Digitalization; Banking; Work; Structural Configuration; Employees; Digital Skills;

    Sammanfattning : Background: The advent of digitalization has significantly impacted various aspects of society. Digitalization has aided in the growth of more ecologically friendly practices, and remote work hasreduced the usage of cars and lowered carbon emissions. LÄS MER

  7. 5. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Ben Babu; Rohit Reddy Maddhuri; [2023]
    Nyckelord :;

    Sammanfattning : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. LÄS MER