Sökning: "Corporate Branding"

Visar resultat 31 - 35 av 322 uppsatser innehållade orden Corporate Branding.

  1. 31. Weight Watchers: Dieting is out, Healthy is in

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Lilliehorn; Lisalot Marina Ineke Krans; Johanna Schönberg; [2022]
    Nyckelord :WeightWatchers; Rebranding; Implementation Plan; Corporate Branding; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 32. Balansen mellan det personliga varumärket och företagets varumärke

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Salar Jaderi; Karim Saab; [2022]
    Nyckelord :balans; fastighetsmäklare; hantering; varumärke; varumärkeskapital; kunder;

    Sammanfattning : The purpose of the study was to increase understanding of how the personal brand stands in relation to the corporate brand in the real estate brokerage industry. In addition, the study addresses the management of the balance between personal brand and corporate brand from the corporate perspective. LÄS MER

  4. 33. Levels of corporate branding - A multiple case study to identify and define levels of corporate branding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sofia Lilliehorn; Johanna Schönberg; [2022]
    Nyckelord :Corporate Branding; Levels of Corporate Branding; Corporate Branding Spectrum; Corporate Branding Assessment Matrix; Business and Economics;

    Sammanfattning : Title: Levels of Corporate Branding Date of the Seminar: June 2nd, 2022 Authors: Sofia Lilliehorn & Johanna Schönberg Advisors: Mats Urde Keywords: Corporate Branding, Levels of Corporate Branding, Corporate Branding Spectrum, Corporate Branding Assessment Matrix Thesis purpose: To identify and define levels of corporate branding by exploring what sets corporate branding apart internally and externally. Methodology: A qualitative multiple case study with an abductive approach. LÄS MER

  5. 34. Company Culture and Employee Benefits in Employee Branding

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Eng Hean Teoh; [2022]
    Nyckelord :Company Culture; Employee Benefits; Employee Branding; Clan; Adhocracy; Market; Hierarchy; Concrete Benefits; Non-Concrete Benefits; Rating;

    Sammanfattning : To build successful new ventures or operate corporate companies, it is essential to consider the right company culture and employee benefits that fit the expectation of the employees and relevant to the operating industries and markets. On the other hand, efficient employee branding could significantly enhance talent acquisition and improve the firm performance. LÄS MER

  7. 35. Socialt ansvarstagande i den svenska modebranschen - En komparativ studie av företag i varierande storlek

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Majken Lindgren; Victoria Morrison; [2021-12-02]
    Nyckelord :Modebranschen; Corporate Social Responsibility; Aktiviteter; Praktisera; Employer Branding; Intressentmodellen; Etik; Kommunikation;

    Sammanfattning : På grund av medial kritik som riktats mot modebranschen har det blivit en självklarhet för många företag inom branschen att implementera Corporate Social Responsibility (CSR). CSR är ett frivilligt ansvarstagande som saknar tydliga riktlinjer, vilket skapat skillnader i hur CSR praktiseras inom företag. LÄS MER