Sökning: "Corporate Branding"

Visar resultat 26 - 30 av 322 uppsatser innehållade orden Corporate Branding.

  1. 26. Working Towards a Sustainable Future: How Employee Identification with Sustainability leads to Employer Branding Challenges

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mona Jaeger; Christian Alexander Por; [2023]
    Nyckelord :Organisational Identification; Corporate Social Responsibility; Employer Branding; Employee Branding; Sustainability; Identity; Organisational Control; Business and Economics;

    Sammanfattning : The purpose of this study is to contribute to the understanding of the interconnectedness of organisational identification and employer branding when strong employee identification with corporate social responsibility is prevalent. It is based on a single case study at a Swedish manufacturing company. LÄS MER

  3. 27. ”Maximum safety for you – minimum impact on nature” - En multimodal kritisk diskursanalys av Klättermusens hållbarhetskommunikation på Instagram

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Agnes Bergquist; Lisa Olander; [2023]
    Nyckelord :ustainable communication; sustainability; Klättermusen; outdoor; Instagram; greenwashing; branding; reputation management; strategic communication; multimodal critical discourse analysis; Hållbarhetskommunikation; hållbarhet; Klättermusen; Instagram; greenwashing; strategisk kommunikation; marknadsföring; multimodal kritisk diskursanalys;

    Sammanfattning : The climate crisis and the consequences that follow have forced humanity to explore the collective actions that must be taken to curb global warming. As a way to reduce ones carbon footprint, many choose to consume with greater care for the environment, and the interest for sustainable clothing has therefore significantly increased. LÄS MER

  4. 28. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sarafat Hossain; Liana Hakobyan; [2022]
    Nyckelord :sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Sammanfattning : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. LÄS MER

  5. 29. Resisting Warwick of the Future

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Klara Käll; Ayelen Rojas Alvarez; Akankshya Mishra; Yingting Zhang; [2022]
    Nyckelord :Warwick; Univeristy; Branding; Marketing; Case; Business and Economics;

    Sammanfattning : This is a case belonging to the master case series of the course Corporate Brand Management and Reputation. In this case we present the rebranding of University of Warwick. Upon its 50th birthday, the administration decided to launch a new logo which faced backlash from the students resulting in a petition to stop it.. LÄS MER

  7. 30. To be or not to be…green, that is the question

    L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Zikang Chen; Anna Mellin; Ivelina Petkova; [2022]
    Nyckelord :Corporate branding; green brand culture; green brand image; green shared vision; green corporate branding; Business and Economics;

    Sammanfattning : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. LÄS MER