Sökning: "Customer switching behaviour"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Customer switching behaviour.

  1. 1. Konkurrensen inom banksektorn : - en kvalitativ studie om bankkunders upplevelser av ett bankbyte

    Kandidat-uppsats, Högskolan Dalarna/Företagsekonomi

    Författare :Viktor Hallström; Oskar Månsson; [2017]
    Nyckelord :Switching costs; Banking; Swedish banking sector; Customer mobility; Customer switching behaviour; Competition.; Byteskostnader; Banker; Den svenska banksektorn; Bytesintensitet; Bytesbeteende; konkurrens.;

    Sammanfattning : Despite that the Swedish banking sector consists of many different actors, which provides more options for consumers in their choice of bank, the four major banks, Nordea, Swedbank, Handelsbanken and SEB, have a superior position in the banking sector. Although previous research shows that consumers lose confidence in the four major banks, there is still low consumer mobility in the banking sector. LÄS MER

  3. 2. How Customer Support Service works for small companies in hospitality industry in Sweden? : A study of a small hotel in Karlstad.

    Master-uppsats, Handelshögskolan

    Författare :Basharat Hanif; Hammad Saleem; [2013]
    Nyckelord :Customer support service; switching behaviour; customer loyalty; customer complaining behaviour; service quality;

    Sammanfattning : .... LÄS MER

  4. 3. Vanebeteende - Det lojala beteendet?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Johanna Sevonius; Louise Karlsson; [2012]
    Nyckelord :customer loyalty; market entry; incumbents; switching barriers; past purchase behavior;

    Sammanfattning : The Swedish sports retail industry has experienced extensive growth during the last decade, and this has attracted new entrants to the market, both start-ups and international followers. This has inevitably put more pressure on incumbents, which are now confronted with major challenges as how to retain their customers and market shares. LÄS MER

  5. 4. The Unwilling Customer - How Organisations Deal with Customer-Related Problems on an Imperfect Market

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Andrea Holmström; Erik Wottrich; [2012]
    Nyckelord :Imperfect markets; Customer; Market organisation; Organisational mechanisms; Decision-making process;

    Sammanfattning : According to neo-classical market theory the market is self-correcting and strives towards equilibrium. There are however instances when market imperfections occur. LÄS MER

  7. 5. Facebook in the Banking Industry : A Case Study in SEB, Sweden

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
    Nyckelord :Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

    Sammanfattning : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. LÄS MER