Sökning: "Digital Trust Model"

Visar resultat 1 - 5 av 94 uppsatser innehållade orden Digital Trust Model.

1. 1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Rasmus Jämterud; Henrik Widell; [2024]
   Nyckelord :Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Sammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER

3. 2. Scrollande hjärnor, kalkylerade annonser: en studie om konsumenters attityder till algoritmisk marknadsföring i sociala medier och dess bakomliggande faktorer

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Arvid Barregren; Louise Bergendahl; [2023-11-07]
   Nyckelord :algorithms; digital marketing; social media; TAM; attitudes; knowledge; relevance; integrity; trust;

   Sammanfattning : Existing literature argues that with the commercialisation of the Internet, marketing has moved from a physical activity to a fluid and digital one. Over time, social media has become a central and important channel for reaching consumers, which has fundamentally changed the way marketing is conducted today. LÄS MER

4. 3. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Maral Javadzadeh Tabatabaee; [2023-07-19]
   Nyckelord :Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

   Sammanfattning : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. LÄS MER

5. 4. Beyond the office walls: Exploring trust and knowledge sharing in the hybrid work setting -A qualitative study on employees' perception of the challenges and opportunities when adopting the hybrid work setting

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Erica Bredberg; [2023-07-19]
   Nyckelord :Trust; knowledge sharing; explicit knowledge; tacit knowledge; hybrid work; remote work; digital communication;

   Sammanfattning : The covid-19 pandemic has led to many changes for organizations and has accelerated the shift from a traditional work model to a hybrid one. The purpose of this study is to deepen the understanding of how trust and knowledge sharing have been impacted by the hybrid work setting from an employee’s perspective. LÄS MER

7. 5. Service Adoption in The Agricultural Sector - A case study about the role of product-service offerings for Swedish cattle farmers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Emma Larsson; John Larsson; [2023-07-19]
   Nyckelord :Agriculture; Cattle farmers; Business model change; Digital servitization; Product-service-software systems; Product-service adoption; Value co-creation; Servitization;

   Sammanfattning : Even in traditional sectors such as the agricultural sector, digitalization has significantly impacted operations. Because of the sector’s fundamental role in society, understanding this digital evolvement to support further development is of essence on a grand societal level. LÄS MER