Sökning: "Electronic Business"

Visar resultat 21 - 25 av 350 uppsatser innehållade orden Electronic Business.

1. 21. Development of a data-driven marketing strategy for an online pharmacy

   Magister-uppsats, Högskolan Dalarna/Institutionen för information och teknik

   Författare :Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Nyckelord :Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Sammanfattning : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. LÄS MER

3. 22. The Impact of Instagram Influencers on Consumer Purchasing Intention

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Saad Husseino; Las Amin; Nour Kellawi; [2022]
   Nyckelord :Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

   Sammanfattning : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. LÄS MER

4. 23. Towards a Better Understanding of User`s Information in Electronic-Mentalhealth Services

   Master-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknik

   Författare :Eutaxy Neri Atuhaire; [2022]
   Nyckelord :Data Privacy; Electronic Mental Health;

   Sammanfattning : Information Technology has enabled the increase of virtual business particularly towards mental health. Most health institutions have adopted using the internet to aid users get much needed help from different geographical areas. LÄS MER

5. 24. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

   Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Författare :Johan Eriksson; Axel Rudling; [2022]
   Nyckelord :Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

   Sammanfattning : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. LÄS MER

7. 25. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

   Master-uppsats, SLU/Dept. of Economics

   Författare :Aran Candil Sulayman; David Hartman; [2022]
   Nyckelord :CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

   Sammanfattning : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. LÄS MER